Posted by Denis Clark on Fri, Feb 24, 2012 @ 03:30 PM
OnTrak Software - Cutting Edge POS Marketing Management Software
Published in the February 2012 Issue of Food & Drink Digital - Company Reports - USA
OnTrak Software offers distribution companies the software tools to manage and measure the success of their Point-of-Sale (POS) Marketing Campaigns.
Measuring the impact of POS Marketing is a notoriously tricky enterprise and companies often depend on gut feeling or generalized revenue numbers.
OnTrak Software takes the guesswork out of managing POS Marketing by offering a comprehensive set of applications to automate the ordering, placing and tracking POS Marketing materials for beverage companies. (Materials include: custom and permanent signs, custom beverage menus and beverage samples)
The article discussed the company's history, its product evolution, and its plans to expand beyond beverage companies to consumer goods companies.
To read the complete article click the following link:
http://www.foodanddrinkdigital.com/reports/ontrak-software
Posted by Denis Clark on Wed, Feb 15, 2012 @ 01:25 PM
OnTrak Software - Cutting-Edge POS Marketing Management Software
Published in the February 2012 Issue of Business Review USA - Food and Drink Section
OnTrak Software offers distribution companies the software tools to manage and measure the success of their Point-of-Sale (POS) Marketing Campaigns.
Measuring the impact of POS Marketing is a notoriously tricky enterprise and companies often depend on gut feeling or generalized revenue numbers.
OnTrak Software takes the guesswork out of managing POS Marketing by offering a comprehensive set of applications to automate the ordering, placing and tracking POS Marketing materials for beverage companies. (Materials include: custom and permanent signs, custom beverage menus and beverage samples)
The article discussed the company's history, its product evolution, and its plans to expand beyond beverage companies to consumer goods companies.
To read the complete article click the following link:
http://www.businessreviewusa.com/reports/ontrak-software
Posted by Denis Clark on Mon, Jan 16, 2012 @ 08:00 AM
Crescent Crown Distributing Uses OnTrak Software to Track POS Signage Success
Posted Date: January 12, 2012
Consumer Goods Technology Magazine presents a Case Study of Crescent Crown Distributing (www.ccdaz.com).
Crescent Crown, a leading beverage distributor in Arizona and Louisiana, began the process of deploying OnTrak's POS signage tracking software roughly three years ago – and they had no idea just how beneficial it would be for their bottom line today.
In 2009, John Thompson, Crescent Crown’s Chief Information Officer, set out to find a tool that could track the effectiveness of each sign they made and delivered to their customers.
Today, Crescent Crown has deployed two Web-based tools called
SignTrak and
PermaTrak. SignTrak tracks and manages the entire custom and temporary POS signage process from order, through production, to display, measures POS investment versus sales results, and improves supplier bill-back recovery. PermaTrak provides central inventory control and real-time asset management for permanent POS signage including neon, plastic and metal signs, coolers and displays.
“Before, POS signage was simply an expense line item with an ineffective paper-based system,” Thompson said. “With SignTrak and PermaTrak, our signs go out faster because requests are placed online as needed, versus our representatives filling out paper work. With the quality of the signs having really improved with flatbed printers, the quality is just spectacular now. The cost to create signs has increased in the last several years, but we’re using more signs and we’re selling more, too. Due to SignTrak and PermaTrak, we know where and why POS efforts are successful.”
To read the full Case Study:
Posted by Denis Clark on Wed, Dec 28, 2011 @ 11:10 AM
OnTrak Software Blog Named One of Top 10 Point-of-Sale Blogs
OnTrak's company blog has been recognized as one of the Top 10 Point-of-Sale Blogs in an article by The Point of Sales News, an online magazine for the POS industry.
For more information please click on the following link:
http://pointofsale.com/Getting-started-with-business-automation/top-10-point-of-sale-blogs.html
Posted by Denis Clark on Sat, Apr 23, 2011 @ 08:00 PM
Silver Eagle Distributors Increases Point-of-Sale (POS) Promotion Efficiencies
Posted Date: 4/20/2011
Consumer Goods Technology Magazine presents a Case Study of Silver Eagle Distributors (www.wideworldofbud.com).
The nation's largest distributor for Anheuser-Busch and the second largest overall beer distributor in the United States has deployed an Internet-based solution from OnTrak Software to better track its promotional sign processing and production and help sell more beer at retail locations. With sales of this magnitude, effectively managing point-of-sale (POS) signage for Silver Eagle’s retail customers is essential.
Camilo Rojas, senior director of Marketing at Silver Eagle Distributors, noted that without the tools to effectively manage POS processes from request to internal billing, he wasn’t getting all of the information he needed to sell more product, increase profitability, or capture more market share.
Three years ago, Rojas deployed Internet-based software called SignTrak throughout his sales and sign shop teams in Houston and San Antonio, Texas. Sales Managers input orders on laptops or other handheld devices, and from that point on all aspects of the sign’s lifecycle from ordering to production and placement are captured.
“We have been using SignTrak for more than three years now, and we are extremely happy with the system’s ability to arm us with data we didn’t have before,” said Rojas. “In addition to helping us be more efficient, provide solid data for process improvements, and manage budgets and expenses, we are able to provide great internal customer service and keep the sales teams selling more and more beer.”
To read the full Case Study, click this link:
Posted by Denis Clark on Sat, Apr 23, 2011 @ 06:50 PM
OnTrak Point-of-Sale (POS) Marketing Software for Distributors
Posted Date: 4/15/2011
By Gregg Glaser
Modern Distillery Age publishes a weekly e-newsletter for the spirits business in the US. The April 15, 2011 newsletter provides an excellent summary of the 68th Annual Wine & Spirits Wholesaler Association - WSWA - Convention & Exhibition held in Orlando.
An article on Page 4 of the newsletter highlights OnTrak Software, a provider of Web-based software to help alcohol beverage distributors track, measure and manage their point-of-sale marketing campaigns and materials - Signs, menus and samples.
To read the full newsletter and the article about OnTrak, click on this link:
http://www.distilleryage.com/MDA_4_15_11_WSWA.pdf
Posted by Denis Clark on Thu, Dec 02, 2010 @ 02:00 PM
SignTrak Noted as “Hot Product” in Nightclub & Bar's Promo Power
SignTrak, by OnTrak Software, was recognized as a "Hot Product" in the Promo Power eNewsletter issued by Nightclub & Bar. SignTrak is used by alcohol beverage distributors to manage, control and measure their at-retail marketing signage, and to improve POS marketing and ROI.
Posted by Denis Clark on Wed, Nov 03, 2010 @ 03:15 PM
OnTrak Software Displays Merchandising Innovation at the NBWA
Written by Jeff Cioletti
Tuesday, 02 November 2010
There was quite a bit in the way of merchandising innovation on display at the National Beer Wholesalers Association (NBWA) Convention last month, with a diverse array of solutions designed to enhance wholesalers’ promotional efforts on and off-premise.
To Read the Complete Article Go To: BeverageWorld.com
Posted by Denis Clark on Thu, Oct 21, 2010 @ 04:30 PM
Published September 30, 2010
Wireless News
Silver Eagle Distributors Selects SignTrak for Point-of-Sale Signs
According to a release, SignTrak's tracking capabilities provide on-demand access to pending and completed orders. It also allows sales and management teams to track signs by brand, type, representative, customer, designer, or any other criteria.
Posted by Denis Clark on Thu, Oct 21, 2010 @ 04:00 PM
Published September 30, 2010
By Administration
Miller Coors Distributor Chooses SignTrak to Oversee POS Signs
Crescent Crown Distributing, a beer distributor in the US, will use the SignTrak software from OnTrak Software, a provider of web-based software to help alcohol beverage distributors manage their ‘at-retail’ marketing materials, for custom point of sale (POS) signs.