Posted by Denis Clark on Thu, Apr 25, 2013 @ 07:00 AM
Alcohol Beverage Distributor Tracks Point-of-Sale Signage with OnTrak
Point-of-Sale Signage Success Story
Published December 20, 2012 in The Point of Sale News.
OnTrak Software is the only web-based software in the alcohol beverage distribution industry that assists distributors in tracking, measuring and managing their 'point-of-sale' (POS) marketing materials. Recently, Walton, Kentucky-based Chas. Seligman Distributing Company, a 77 year old distributor for Anheuser Busch/InBev, implemented the OnTrak software, with positive results.
Chas. Seligman's sales force and sign shop use SignTrak, a mobile, web-based solution, to increase sales through the management, control and measurement of their Point-of-Sale materials, including custom and permanent point POS signs. SignTrak manages Chas. Seligman's entire custom POS signage process, from order entry, to production, through business reporting and analysis.
"In a matter of just weeks, it was clear that SignTrak was a solution that pays for itself," said Jennifer Doering, General Manager at Chas. Seligman. "It's a tool that distributors can't pass up. By improving efficiency between our retail customers, sales representative and sign shop, we dramatically reduce costs and standardize our branding efforts -- all while also gaining invaluable information that helps us and our clients know what signs work, and those that do not. SignTrak is an invaluable tool that has transformed our at-retail signage into an effective business process."
"After using SignTrak, distributors often tell us they never realized just how inefficient and costly their sign ordering and sign shop operations had become," said Mark Fullerton, President and CEO of OnTrak Software. "We're pleased to see customers like Chas. Seligman achieve such tremendous, fast-paced success with SignTrak. It's an easily deployed solution that arms businesses with the information they need to make the best at-retail signage decisions. That's never been possible until now."
About OnTrak
OnTrak's mission is to provide superior business solutions that drive growth and value for beverage distributors.
Our software products help beer, wine and spirits distributors TRACK, MEASURE and MANAGE their POS and marketing communications materials including custom signs, permanent displays, beverage menus and beverage samples.
For more information about OnTrak Software please click:
Posted by Denis Clark on Tue, Apr 16, 2013 @ 07:00 AM
FREE SOFTWARE
OnTrak Software Announces Pricing Promotion for POS Marketing Software at WSWA 2013
Beverage Menu and Sampling Software for Wine and Spirits Distributors
OnTrak Software, a technology company that develops point-of-sale marketing management solutions for beverage distributors, today announced an “Any Two Products for the Price of One” promotion that starts April 28.
OnTrak kicks off the promotion during the Wine & Spirits Wholesalers of America (WSWA) 70th Annual Convention & Exhibition. OnTrak will feature its solutions in The Boardroom lower-level suite at The Ritz-Carlton Grande Lakes in Orlando, Florida.
The special pricing incentive surrounding WSWA is available to wholesalers that schedule a 30-minute product demonstration any time before June 28, 2013 and decide to buy no later than August 1, 2013. They receive two OnTrak products for the price of one. To register and qualify for this promotion, visit The Boardroom suite during the WSWA event.
To learn about this promotion, click this button:
OnTrak’s product portfolio includes:
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MenuTrak™ – Automates the configuration, approval and production of beverage menus
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SampleTrak™ – Records and reports on beverage samplings and tastings
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PermaTrak® – Manages and controls permanent POS inventories
For more information about OnTrak’s products for wine and spirits distributors, visit www.ontraksoftware.com/wine-spirits-wholesalers.
For more information on the WSWA event, visit www.wswaconvention.org.
Posted by Denis Clark on Fri, Apr 12, 2013 @ 04:00 PM
OnTrak Software to Highlight Point-of-Sale (POS) Marketing Management Software at WSWA
Beverage Menu and Sampling Software for Wine and Spirits Distributors
OnTrak Software, a technology company that develops marketing management solutions for beverage distributors, announced it will highlight its products April 28-April 30 during the Wine & Spirits Wholesalers of America (WSWA) 70th Annual Convention & Exhibition in The Boardroom lower level suite at The Ritz-Carlton Orlando, Grande Lakes in Orlando, Florida.
OnTrak’s mission is to provide superior business solutions that drive growth and value for wine and spirits distributors and help them track, measure and manage all graphics and POS/marketing communications materials, including custom beverage menus, samples and permanent displays.
OnTrak’s product portfolio includes:
-
MenuTrak™ – Automates the configuration, approval and production of beverage menus
-
SampleTrak™ – Records and reports on beverage samplings and tastings
-
PermaTrak® – Manages and controls permanent POS inventories
For more information about OnTrak’s products for wine and spirits distributors, visit www.ontraksoftware.com/wine-spirits-wholesalers.
For more information on the WSWA event, visit www.wswaconvention.org.
Posted by Denis Clark on Thu, Apr 04, 2013 @ 07:00 AM
OnTrak Software Blog Named One of the Top 10 POS Blogs
Published December 20, 2012 in The Point of Sale News.
For the second year in a row, OnTrak's company blog has been recognized as one of the Top 10 Point-of-Sale (POS) Blogs in an article in The Point of Sales News, an online magazine for the POS industry.
The OnTrak blog, available at www.ontraksoftware.com/blog, was labeled as a helpful resource that assists readers in saving money with their POS systems.
The blog offers valuable insight on topics such as:
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Managing the entire POS marketing process - order, production and placement
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Tracking POS costs and supplier bill-back recovery
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POS measurement vs. sales performance - Business intelligence and reporting tools
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Print shop outsourcing - Pros and Cons
The recognition was published in a December 20, 2012 article at The Point of Sale News.
OnTrak invites everyone to join the discussion and address the ongoing challenge of measuring the impact and profitability of POS marketing initiatives that cost the beverage industry billions of dollars each year.
To see some of OnTrak's recent blog discussions click these links:
We appreciate your feedback so please let us know what you think by adding your comments to any of our blog entries.
About OnTrak
OnTrak's mission is to provide superior business solutions that drive growth and value for beverage distributors.
Our software products help beer, wine and spirits distributors TRACK, MEASURE and MANAGE their POS and marketing communications materials including custom signs, permanent displays, beverage menus and beverage samples.
For more information about OnTrak Software please click:
Posted by Denis Clark on Fri, Feb 24, 2012 @ 03:30 PM
OnTrak Software - Cutting Edge POS Marketing Management Software
Published in the February 2012 Issue of Food & Drink Digital - Company Reports - USA
OnTrak Software offers distribution companies the software tools to manage and measure the success of their Point-of-Sale (POS) Marketing Campaigns.
Measuring the impact of POS Marketing is a notoriously tricky enterprise and companies often depend on gut feeling or generalized revenue numbers.
OnTrak Software takes the guesswork out of managing POS Marketing by offering a comprehensive set of applications to automate the ordering, placing and tracking POS Marketing materials for beverage companies. (Materials include: custom and permanent signs, custom beverage menus and beverage samples)
The article discussed the company's history, its product evolution, and its plans to expand beyond beverage companies to consumer goods companies.
To read the complete article click the following link:
http://www.foodanddrinkdigital.com/reports/ontrak-software
Posted by Denis Clark on Wed, Feb 15, 2012 @ 01:25 PM
OnTrak Software - Cutting-Edge POS Marketing Management Software
Published in the February 2012 Issue of Business Review USA - Food and Drink Section
OnTrak Software offers distribution companies the software tools to manage and measure the success of their Point-of-Sale (POS) Marketing Campaigns.
Measuring the impact of POS Marketing is a notoriously tricky enterprise and companies often depend on gut feeling or generalized revenue numbers.
OnTrak Software takes the guesswork out of managing POS Marketing by offering a comprehensive set of applications to automate the ordering, placing and tracking POS Marketing materials for beverage companies. (Materials include: custom and permanent signs, custom beverage menus and beverage samples)
The article discussed the company's history, its product evolution, and its plans to expand beyond beverage companies to consumer goods companies.
To read the complete article click the following link:
http://www.businessreviewusa.com/reports/ontrak-software
Posted by Denis Clark on Mon, Jan 16, 2012 @ 08:00 AM
Crescent Crown Distributing Uses OnTrak Software to Track POS Signage Success
Posted Date: January 12, 2012
Consumer Goods Technology Magazine presents a Case Study of Crescent Crown Distributing (www.ccdaz.com).
Crescent Crown, a leading beverage distributor in Arizona and Louisiana, began the process of deploying OnTrak's POS signage tracking software roughly three years ago – and they had no idea just how beneficial it would be for their bottom line today.
In 2009, John Thompson, Crescent Crown’s Chief Information Officer, set out to find a tool that could track the effectiveness of each sign they made and delivered to their customers.
Today, Crescent Crown has deployed two Web-based tools called
SignTrak and
PermaTrak. SignTrak tracks and manages the entire custom and temporary POS signage process from order, through production, to display, measures POS investment versus sales results, and improves supplier bill-back recovery. PermaTrak provides central inventory control and real-time asset management for permanent POS signage including neon, plastic and metal signs, coolers and displays.
“Before, POS signage was simply an expense line item with an ineffective paper-based system,” Thompson said. “With SignTrak and PermaTrak, our signs go out faster because requests are placed online as needed, versus our representatives filling out paper work. With the quality of the signs having really improved with flatbed printers, the quality is just spectacular now. The cost to create signs has increased in the last several years, but we’re using more signs and we’re selling more, too. Due to SignTrak and PermaTrak, we know where and why POS efforts are successful.”
To read the full Case Study:
Posted by Denis Clark on Wed, Dec 28, 2011 @ 11:10 AM
OnTrak Software Blog Named One of Top 10 Point-of-Sale Blogs
OnTrak's company blog has been recognized as one of the Top 10 Point-of-Sale Blogs in an article by The Point of Sales News, an online magazine for the POS industry.
For more information please click on the following link:
http://pointofsale.com/Getting-started-with-business-automation/top-10-point-of-sale-blogs.html
Posted by Denis Clark on Sat, Apr 23, 2011 @ 08:00 PM
Silver Eagle Distributors Increases Point-of-Sale (POS) Promotion Efficiencies
Posted Date: 4/20/2011
Consumer Goods Technology Magazine presents a Case Study of Silver Eagle Distributors (www.wideworldofbud.com).
The nation's largest distributor for Anheuser-Busch and the second largest overall beer distributor in the United States has deployed an Internet-based solution from OnTrak Software to better track its promotional sign processing and production and help sell more beer at retail locations. With sales of this magnitude, effectively managing point-of-sale (POS) signage for Silver Eagle’s retail customers is essential.
Camilo Rojas, senior director of Marketing at Silver Eagle Distributors, noted that without the tools to effectively manage POS processes from request to internal billing, he wasn’t getting all of the information he needed to sell more product, increase profitability, or capture more market share.
Three years ago, Rojas deployed Internet-based software called SignTrak throughout his sales and sign shop teams in Houston and San Antonio, Texas. Sales Managers input orders on laptops or other handheld devices, and from that point on all aspects of the sign’s lifecycle from ordering to production and placement are captured.
“We have been using SignTrak for more than three years now, and we are extremely happy with the system’s ability to arm us with data we didn’t have before,” said Rojas. “In addition to helping us be more efficient, provide solid data for process improvements, and manage budgets and expenses, we are able to provide great internal customer service and keep the sales teams selling more and more beer.”
To read the full Case Study, click this link:
Posted by Denis Clark on Sat, Apr 23, 2011 @ 06:50 PM
OnTrak Point-of-Sale (POS) Marketing Software for Distributors
Posted Date: 4/15/2011
By Gregg Glaser
Modern Distillery Age publishes a weekly e-newsletter for the spirits business in the US. The April 15, 2011 newsletter provides an excellent summary of the 68th Annual Wine & Spirits Wholesaler Association - WSWA - Convention & Exhibition held in Orlando.
An article on Page 4 of the newsletter highlights OnTrak Software, a provider of Web-based software to help alcohol beverage distributors track, measure and manage their point-of-sale marketing campaigns and materials - Signs, menus and samples.
To read the full newsletter and the article about OnTrak, click on this link:
http://www.distilleryage.com/MDA_4_15_11_WSWA.pdf