Posted by Denis Clark on Mon, Apr 02, 2012 @ 07:00 AM
OnTrak Software Announces Partnership with Inventiv
Las Vegas, Nevada – WSWA Annual Convention & Exposition – April 2, 2012
OnTrak Software, the only provider of Web-based software to help wine and spirits wholesalers and suppliers track, measure and manage all of their point-of-sale (POS) marketing campaigns and materials such as menus, samples and signs, today announced a business partnership with Inventiv, a leading provider of software tools for the wholesale distribution industry.
Under the agreement, Inventiv will now offer OnTrak’s MenuTrak solution for custom beverage menus to its customer base that includes companies such as Southern Wine & Spirits, Republic National Distributing Company, Charmer Sunbelt Group and Young’s Market Company.
As a paperless, Web-based software tool, MenuTrak enables wine and spirits wholesalers to automate the configuration, approval and production of custom beverage menus and signage. It helps wholesalers make better business decisions, lower costs, reduce time to market, and increase supplier recovery.
Both companies are highlighting their new partnership April 3-4 during the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition, and will be presenting their solutions in the adjoining Senate and Consul Boardrooms at Caesars Palace in Las Vegas.
“We have spent the last 14 years focused on automating the sales processes for wine, beer and spirit wholesalers and we believe we can take it a step further with our partnership with OnTrak,” said Dave Rea, President at Inventiv. “We know from our wholesalers that ordering menus and signage is very important, but it also is very difficult to manage. Combining our efforts with OnTrak enables us to leverage the knowledge we have gained for automating 16,000 sales reps across the industry.”
“We’re pleased to work with a fellow innovator such as Inventiv, as our technology solutions can work hand-in-hand to provide the most efficient and error-free processes for managing the ordering and production of custom beverage menus,” said Denis Clark, senior vice president at OnTrak. “By working alongside Inventiv, OnTrak greatly expands the reach for MenuTrak installations.”
About Inventiv
Inventiv, based in Memphis, TN, delivers cutting-edge technology and software tools to sales managers and their reps in the wholesale distribution industry, which facilitate faster and more effective decision making and bring about an increase in sales as well as an increase in efficiency throughout the organization. Inventiv continues to operate with a process of constantly improving its products by being in the field and working closely with owners, managers and end users to deliver features that save time and money, make managers and reps smarter, and operations more streamlined. Inventiv has software installed in 170 locations in 43 states. Visit www.inventiv.com.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for wine and spirits suppliers and distributors as well as consumer goods companies. OnTrak’s software products help improve sales and business performance through the tracking, measurement and management of point-of-sale marketing campaigns and materials. Visit www.ontraksoftware.com.
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©2012 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
281.444.1590
Posted by Denis Clark on Fri, Mar 23, 2012 @ 02:02 PM
"Food & Drink Digital Announcement - OnTrak Software: Cutting-Edge Marketing Management Software"
March 19, 2012
In a report in Food & Drink Digital, OnTrak Software is featured because of its innovative software tools which manage and measure the success of point-of-sale marketing campaigns.
Measuring the impact of point-of-sale (POS) marketing campaigns is a notoriously tricky enterprise, and companies often depend on gut feelings and generalized revenue numbers. OnTrak Software was designed by owner Mark Fullerton to take the guesswork out of managing POS marketing by offering a comprehensive application to automate the ordering, placing and tracking of POS marketing materials for beer and beverage companies.
Denis Clark, who has 25 years of leadership and management experience in the software business, joined OnTrak as executive vice president in 2009 because he realized the unique market value of OnTrak’s software. The key question that the software answers for distributing companies is whether the money that they spent trying to promote the brand is getting a cost-effective return on investment, according to Clark.
“There really is no other company out there like us offering the capabilities that we have,” explains Denis Clark, Executive Vice President.
OnTrak Software has proven itself to be an innovative and necessary tool for beverage, beer, wine and spirit companies. In its seven year career, many big beer and beverage distributing companies such as Silver Eagle and Crescent Crown and have used OnTrak products with considerable measured success.
Read the article here: http://www.foodanddrinkdigital.com/reports/ontrak-software
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for beverage suppliers and wholesalers as well as consumer goods companies. Our software products help improve sales and business performance through the tracking, measurement and management of Point-of-Sale Marketing campaigns and materials including custom and permanent point-of-sale (POS) signs, custom beverage menus and beverage samples. OnTrak Software™ has been delivering leading-edge software solutions from coast-to-coast, since 2005.
About Food & Drink Digital
Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com
Posted by Denis Clark on Fri, Mar 23, 2012 @ 01:49 PM
"Business Review USA Announcement - OnTrak Software: Cutting-Edge Marketing Management Software"
March 19, 2012
In a report in Business Review USA, OnTrak Software is featured because of its innovative software tools which manage and measure the success of point-of-sale marketing campaigns.
Measuring the impact of point-of-sale (POS) marketing campaigns is a notoriously tricky enterprise, and companies often depend on gut feelings and generalized revenue numbers. OnTrak Software was designed by owner Mark Fullerton to take the guesswork out of managing POS marketing by offering a comprehensive application to automate the ordering, placing and tracking of POS marketing materials for beer and beverage companies.
Denis Clark, who has 25 years of leadership and management experience in the software business, joined OnTrak as executive vice president in 2009 because he realized the unique market value of OnTrak’s software. The key question that the software answers for distributing companies is whether the money that they spent trying to promote the brand is getting a cost-effective return on investment, according to Clark.
“There really is no other company out there like us offering the capabilities that we have,” explains Denis Clark, Executive Vice President.
OnTrak Software has proven itself to be an innovative and necessary tool for beverage, beer, wine and spirit companies. In its seven year career, many big beer and beverage distributing companies such as Silver Eagle and Crescent Crown and have used OnTrak products with considerable measured success.
Read the article here: http://www.businessreviewusa.com/reports/ontrak-software
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for beverage suppliers and wholesalers as well as consumer goods companies. Our software products help improve sales and business performance through the tracking, measurement and management of Point-of-Sale Marketing campaigns and materials including custom and permanent point-of-sale (POS) signs, custom beverage menus and beverage samples. OnTrak Software™ has been delivering leading-edge software solutions from coast-to-coast, since 2005.
About Business Review USA
Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Business Review USA is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit www.BusinessReviewUSA.com.
Posted by Denis Clark on Thu, Mar 22, 2012 @ 07:00 AM
OnTrak Software to Highlight Point-of-Sale Marketing Management Software at WSWA 2012
Cincinnati, Ohio – March 22, 2012 – OnTrak Software, (www.ontraksoftware.com) the only provider of Web-based software to help wine and spirits wholesalers and suppliers track, measure and manage all of their point-of-sale (POS) marketing campaigns and materials such as beverage menus, samples and signs, today announced it will highlight its software solutions April 3-4 during the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exhibition in the Senate Boardroom at Caesars Palace in Las Vegas.
OnTrak’s suite of software products allows wholesale wine and spirits distributors to drastically improve the profitability of their point-of-sale marketing, save time and money, increase supplier bill-back recovery, and obtain detailed reports for quick analysis and return-on-investment. WSWA attendees can visit OnTrak in the Senate Ballroom on the Promenade Level to learn more about:
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MenuTrak™ - Automates the configuration, approval and production of custom beverage menus and signs; eliminates errors and reproofs and reduces time to market; tracks POS at the customer level and how it correlates to sales; and improves supplier bill-back recovery
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SampleTrak™ - Records and reports on beverage sampling and tastings including what was sampled, where and to whom, with comments, and correlates this information to sales results while also tracking and recovering 100 percent of supplier bill-backs
During WSWA, OnTrak will also announce a business partnership with Inventiv, a leading provider of integrated software tools for the wholesale distribution industry.
For more information on the WSWA event, visit www.wswa.org
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©2012 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
281.444.1590
Posted by Denis Clark on Wed, Nov 09, 2011 @ 03:00 PM
OnTrak Software Blog Named One of Top 10 Point-of-Sale Blogs
Cincinnati, Ohio – November 9, 2011 – OnTrak Software, the only provider of Web-based software to help consumer goods companies, beverage suppliers and wholesalers track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced that its company blog has been recognized as one of the Top 10 Point of Sale Blogs in an article in The Point of Sales News, an online magazine for the POS industry.
The recognition was published in an October 21, 2011 article at www.pointofsalenews.com. The OnTrak blog, available at www.ontraksoftware.com/blog, was labeled as a helpful resource that assists readers in saving money with their POS systems. OnTrak’s President Mark Fullerton and Executive Vice President Denis Clark offer valuable insight on improving POS, Point-of-Purchase (POP), in-store and shopper marketing efforts. The blog’s most common topics include POS/POP marketing management, custom and permanent POS signage, product samples and beverage menus, as well as print shop outsourcing and supplier bill-back recovery.
OnTrak invites everyone to join the discussion and address the ongoing challenge of measuring the impact and profitability of POS marketing initiatives that cost the beverage industry billions of dollars each year. Promotion is often the second largest item on the P&L, yet there remains little proof that companies are monitoring its effectiveness. OnTrak’s blog discusses the many issues surrounding POS promotion in the consumer goods and beverage industries and the ongoing challenges that OnTrak addresses:
- Measurement of POS marketing’s return on investment
- Spend effectiveness - Which promotions were profitable and positively impacted sales
- Data accuracy and availability in order to make better business decisions
“We’re honored to receive this recognition, as OnTrak’s blog subscribers frequently praise our commentary on the importance of managing their promotional information so that they can understand the impact of what they’re doing,” Clark said. “You can’t manage something unless you measure it first. OnTrak provides the tools to do that. Our blog subscribers and customers reap the benefits of this open discussion and no doubt helped propel OnTrak’s blog as one of the top places to go get informed and see some of the tools that address these challenges.”
OnTrak’s latest blog discussions include:
- Why More Beer Wholesalers are Taking a Look at the Power of Point-of-Sale Marketing
- How Global Consumer Goods Companies Fine-Tune Local Point-of-Sale (POS) Promotions
- Using Point-of-Sale Marketing to Achieve Your Sales Plan Results
- Shopper Marketing - Finding Shoppers Where They Live
- Are You Able to Track and Measure Your Investment in Point-of-Sale Marketing?
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for consumer goods companies and beverage suppliers and wholesalers. OnTrak’s software products help improve sales and business performance through the tracking, measurement and management of Point-of-Sale Marketing campaigns and materials, including custom and permanent point-of-sale (POS) signs, custom beverage menus and beverage samples. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
Posted by Denis Clark on Fri, Oct 07, 2011 @ 11:30 AM
OnTrak Software to Feature Point-of-Sale Marketing Management Solutions at NBWA 2011
Special Product Promotions Offered During NBWA
Cincinnati, Ohio – October 7, 2011 – OnTrak Software, the only provider of Web-based software to help wholesale beer distributors track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced its participation in the 74th National Beer Wholesalers (NBWA) Convention & Tradeshow held at Caesars Palace in Las Vegas, October 17-18th.
Located in Booth # 1126, OnTrak will highlight two solutions that remain unmatched in the industry:
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SignTrak - Tracks and manages the entire custom and temporary POS signage process from order to display; measures POS investment vs. sales results and improves supplier bill-back recovery.
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PermaTrak - Provides central inventory control and real-time asset management for permanent POS signage including: neon, plastic and metal signs, coolers and displays.
OnTrak’s products enable distributors to control POS costs, automate sign shop management, secure POS inventory, and achieve profitable POS business operations.
For more information on SignTrak or PermaTrak, visit www.ontraksoftware.com/products.
Limited-time promotion during NBWA offers up to 50% discount off regular price
If an organization schedules a 30-minute product demonstration in October and decides to purchase SignTrak or PermaTrak by November 30th, they receive up to 50% off the per user monthly price. To schedule a demonstration, visit www.ontraksoftware.com/request-demonstration or call 513.936.4037.
For more information on the NBWA event, visit www.nbwa.org.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors track, measure and manage their point-of-sale marketing campaigns and materials, including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time and money, increase supplier bill-back-recovery, and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2011 OnTrak Software. All rights reserved.
Posted by Denis Clark on Wed, Jul 20, 2011 @ 08:00 AM
OnTrak Software Announces SignTrak Basic
Streamlined version of custom point-of-sale software helps wholesale beverage distributors lower costs and increase market share
Cincinnati, Ohio – July 20, 2011 – OnTrak Software, the only provider of Web-based software to help wholesale beverage distributors track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced general availability of their latest software - SignTrak Basic.
A sister product to OnTrak’s original SignTrak Custom POS Software, SignTrak Basic offers much of the same functionality of SignTrak at a reduced cost. SignTrak Basic streamlines and tracks the ordering, production and placement of POS signage and applies a standard methodology to the entire POS lifecycle – increasing accountability, accuracy and profitability.
SignTrak Basic customers benefit from:
Consistent Cost Management - Lower ordering and production costs through the elimination of errors and reworks
Automated Sign Shop Management - Decrease sign shop setup and administrative time, reducing production times from days to hours
Increased Success with POS Marketing Materials - Get POS materials to your customers days ahead of competition, and increase sales
“The value that SignTrak Basic offers is clear, as the product provides the same ordering and tracking capabilities as SignTrak and still offers a fixed set of reports that help any distributor track their POS marketing performance by customer, brand and sales representative,” said Denis Clark, executive vice president at OnTrak Software. “SignTrak Basic is a simple and affordable tool for beverage distributors that want to more effectively manage their sign shops and generate increased revenue through improved POS marketing.”
For more information on SignTrak Basic, visit www.ontraksoftware.com/custom-pos-software/signtrak-basic or call 513.936.4037 to schedule a demonstration.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors track, measure and manage their point-of-sale marketing campaigns and materials, including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time and money, increase supplier bill-back-recovery, and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2011 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Wed, Apr 06, 2011 @ 07:15 AM
OnTrak Software to Feature Point-of-Sale Marketing Management Products at WSWA 2011
Visit WSWA Booth #222 to learn more about OnTrak’s Internet-based tools for beverage menus and samples.
Cincinnati, Ohio – April 6, 2011 – OnTrak Software, the only provider of Web-based software to help wholesale beverage distributors track, measure and manage their point-of-sale marketing campaigns and materials, today announced it will exhibit at the Wine & Spirits Wholesalers of America (WSWA) 68th Annual Convention & Exhibition at the JW Marriott Orlando on Sunday, April 10th and Monday, April 11th.
OnTrak Software delivers significant value to wholesale beer, wine and spirits distributors with easy-to-use products that improve the profitability of point-of-sale marketing, save time, money and increase supplier bill-back recovery, and offer detailed reporting for quick analysis and return-on-investment. WSWA attendees can visit OnTrak at Booth #222 to learn more about this one-of-a-kind suite of software products, including:
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MenuTrak™ - Automates the entire custom beverage menu creation process and tracks and recovers 100% of supplier bill-backs.
-
SampleTrak™ - Records and reports on beverage sampling and tastings including what was sampled, where and to whom, and correlates this information to sales results; tracks and recovers 100% of supplier bill-backs.
-
SignTrak® - Manages and controls the entire custom and temporary POS signage process from order to display; measures sales results vs. POS investment and improves supplier bill-back recovery.
-
PermaTrak® - Provides central inventory control and real-time asset management for permanent POS signage including: neon, plastic and metal signs, coolers and displays.
For more information on the WSWA event, visit http://wswa.org/meetings.php?EventID=10.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors track, measure and manage their Point-of-Sale Marketing campaigns and materials including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time, money and increase supplier bill-back-recovery; and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com or call 800-513-9194.
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©2011 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Wed, Apr 06, 2011 @ 07:00 AM
Wholesale Beverage Distributors Are Their Own Worst Enemy for Recovering Supplier Bill-back Dollars
Internet-based tools now exist to help wholesalers and distributors transform their graphics and print shops from cost centers to profit centers
Cincinnati, Ohio – April 6, 2011 – As we approach tax time once again, it brings to light a unique analogy for wholesale beverage distributors. Who doesn’t like to get all the money they’re eligible to receive? Wholesale distributors are no different. Each year, their suppliers send hundreds of millions of dollars in the form of bill-backs for expenses related to point-of-sale signage, menus, samples and other marketing materials. However, wholesalers seem to lack any clear way to be sure they’re receiving the maximum amount of billbacks.
OnTrak Software offers automated solutions that guarantee wholesalers obtain all allowable bill-backs. Manual systems are no doubt prone to expensive mistakes, and homegrown solutions for bill-back recovery take away from time that can be spent on a wholesaler’s core competency: selling more beverages.
Wholesalers need a system that accurately tracks and manages, as well as ‘recovers’ the maximum supplier marketing co-op dollars available from their suppliers. The more dollars a wholesaler is able to recover, the more they are able to reduce their overall point-of sales marketing expenses. Using measured and managed point-of-sale marketing management systems from OnTrak Software, wholesalers can increase annual sales and grow market share.
OnTrak’s marketing management tools are now available that lower the costs and risks associated with making strategic decisions. The tools from OnTrak Software help wholesalers achieve and support the company’s strategic objective. These OnTrak software tools are MenuTrak, for custom beverage menus, and SampleTrak, for beverage sampling and tastings. OnTrak will highlight both solutions on April 10th and 11th during the Wine & Spirits Wholesalers of America (WSWA) 68th Annual Convention & Exhibition at the JW Marriott Orlando. Visit OnTrak at Booth #222. For more information on the WSWA event, visit http://wswa.org/meetings.php?EventID=10.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help wholesale beer, wine and spirits distributors track, measure and manage their Point-of-Sale Marketing campaigns and materials including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time, money and increase supplier bill-back recovery; and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com or call 800.513.9194.
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©2011 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Mon, Nov 29, 2010 @ 09:00 AM
Leading Arizona Beverage Distributor Selects SignTrak to Manage At-Retail Marketing Materials
Cincinnati, Ohio – November 29, 2010 – OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing campaigns and materials, today announced that Tucson, Arizona-based Finley Distributing has deployed SignTrak to maximize the efficiency and effectiveness of its beverage signs created for retail customers.
Founded in 1948 and now serving retailers throughout Pima, Pinal and Santa Cruz counties, Finley enjoys a significant presence in their region and continues to grow its beverage distribution business with a commitment to offering impeccable customer service. With beverage signage and other materials serving a key role in customer service, Finley wanted to increase business efficiency and also gain previously unavailable information for the management, control and measurement of their Marketing at-Retail efforts.
“Distributors consistently spend massive amounts of resources on retail beverage signs each year, but there was no product or tool to consistently measuring its effectiveness,” said Mark Baird, Merchandising Manager at Finley Distributing. “After all, print shop operations, signs and delivery to our retail customers cost money. Following our testing and deployment of the Web-based SignTrak system, we knew it would pay for itself in no time. It streamlines sign ordering, virtually eliminates sign errors or redo’s, and tells us what we spent and why. That entire snapshot of information is invaluable to a beverage distributor.”
“Finley, like most of our customers, understands that the print shop is more than a ‘necessary evil,’” said Denis Clark, Executive Vice President at OnTrak Software. “Managed effectively with SignTrak, their print shop now supports the company’s core competency – Sales.”
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail campaigns and materials including custom, temporary and permanent signs and displays, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2010 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804