Point-of-Sale (POS) Marketing Management Software

OnTrak Software is a technology company that develops POS/Marketing Management solutions for beverage wholesalers and suppliers, as well as consumer goods companies.

Our mission is to provide business solutions that drive growth and value for beer, wine and spirits distributors.

Our software products Track, Measure and Manage graphics and POS/marketing communications materials including custom and temporary signs, permanent displays, custom beverage menus and product and beverage samples.

There are three key reasons beverage distributors choose OnTrak:

• A single point-of-control for point-of-sale (POS) and marketing communications materials - Standardized business systems that eliminate errors and reduce time-to-market.

• Cost Tracking and Recovery Management - Lower ordering and production expenses and recover all available supplier bill-backs.

• Measurement of marketing effectiveness and ROI - Integrated analysis and reporting tools that provide accurate and timely information to help improve your business.

In order to improve the sales impact and profitability of POS Marketing, we have learned there are four key features that go into making up a strong POS Marketing Management System:

Integrated Analysis and Reporting Tools

• A full suite of business intelligence and reporting tools to produce reports on all the data that has been collected as a byproduct of using the system – Accurate and actionable information that can be used to increase the sales and profitability of your business.

Automated POS Ordering, Print Shop and Marketing Communications Management  

• A single point of control for the entire POS Marketing process. A standardized system to configure, order, produces and place printed POS materials such as signs and menus.  Tools which when implemented improve communications, measure sales impact, and reduce time to market.

Consistent Cost Tracking and Bill-back Management

• A system to track and lower ordering and production costs, correlate those costs to sales results, and recover all available supplier bill-backs.

Secure Inventory Control and Asset Management

• A system to control both permanent POS and product sample inventories. Tools to prevent inventory loss, as well as reports to record what was sampled, where, by whom with their tasting comments.

Through the use of our products, companies have been able to make money, save money and improve productivity:

Increase Product Sales 

• Measures and manages the impact of marketing campaigns
• Quantifies POS return-on-investment vs. sales performance
• Provides accurate business information - Leading to improved business plan results

Reduce POS Costs with Higher Profitability

• Reduces ordering and production costs
• Eliminates over 95% of POS errors and reworks
• Identifies and recovers 100% of the available supplier recovery dollars

Improve POS Productivity

• Tracks and measures the entire POS lifecycle - Gets POS to market faster
• Manages every print job and POS inventory item with 100% accountability
• Improves business workflow and communications between sales and the print shop

Secure Inventory Control and Asset Management

• Tracks and controls your permanent POS and beverage sample inventory
• Prevents inventory loss and reduces write-offs
• Records and reports on what was sampled, where, by whom plus tasting comment 

Many of our customers have experienced both quantifiable and qualitative results from the use of our products. Here are a few more examples in three key areas:

Sales

• Increase the success of point-of-sale marketing materials by getting them to market faster and as a result increasing sales
• Customers are now getting POS to market up to 3 days ahead of competition,
• "What use to take 3 weeks now takes 3 days"

Costs and Profits

• Elimination of over 95% of the POS errors and reworks, resulting in saving of both time and materials.  Often tens of thousands of dollars saved per year.
• Decrease print shop setup and administrative time, reducing production time from days to hours and resulting in the production of up to 20% more marketing materials with existing resources
• Recoup 100% of the available supplier recovery dollars

Productivity

• Improve communications between sales and the print shop or warehouse, giving sales representatives more time selling to their customers rather than on the phone with the print shop, graphics department or warehouse.
• Increase productivity in supplier bill-back recovery by reducing the time spent on tracking and reporting from weeks to hours
• Track with 100% accountability every print job and POS inventory item
• Provide quick analysis and return-on investment with a Detailed Report Writer and business intelligence tools - Now done in minutes vs. days