Point-of-Sale (POS) Marketing Management Whitepaper

Improving Sales and Profitability with POS Marketing Management

Beverage and consumer goods companies spend hundreds of millions of dollars producing, placing and maintaining point-of-sale (POS) marketing materials such as printed signs, permanent displays, custom menus and even product samples.

Though designed to stimulate and increase sales, these POS marketing materials are rarely tracked to determine their impact on sales success and their return-on-investment (ROI).

This whitepaper investigates the Top 10 Challenges that consumer goods companies are facing, and the Three Pain Points that beverage distributors are experiencing, when it comes to POS Marketing.

Learn why POS Marketing Management is so important to distributors and the components that should be evaluated when they are reviewing and selecting a POS Marketing Management System.


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