Posted by Denis Clark on Wed, Nov 09, 2011 @ 03:00 PM
OnTrak Software Blog Named One of Top 10 Point of Sale Blogs
Cincinnati, Ohio – November 9, 2011 – OnTrak Software, the only provider of Web-based software to help consumer goods companies, beverage suppliers and wholesalers track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced that its company blog has been recognized as one of the Top 10 Point of Sale Blogs in an article in The Point of Sales News, an online magazine for the POS industry.
The recognition was published in an October 21, 2011 article at www.pointofsalenews.com. The OnTrak blog, available at www.ontraksoftware.com/blog, was labeled as a helpful resource that assists readers in saving money with their POS systems. OnTrak’s President Mark Fullerton and Executive Vice President Denis Clark offer valuable insight on improving POS, Point-of-Purchase (POP), in-store and shopper marketing efforts. The blog’s most common topics include POS/POP marketing management, custom and permanent POS signage, product samples and beverage menus, as well as print shop outsourcing and supplier bill-back recovery.
OnTrak invites everyone to join the discussion and address the ongoing challenge of measuring the impact and profitability of POS marketing initiatives that cost the beverage industry billions of dollars each year. Promotion is often the second largest item on the P&L, yet there remains little proof that companies are monitoring its effectiveness. OnTrak’s blog discusses the many issues surrounding POS promotion in the consumer goods and beverage industries and the ongoing challenges that OnTrak addresses:
- Measurement of POS marketing’s return on investment
- Spend effectiveness - Which promotions were profitable and positively impacted sales
- Data accuracy and availability in order to make better business decisions
“We’re honored to receive this recognition, as OnTrak’s blog subscribers frequently praise our commentary on the importance of managing their promotional information so that they can understand the impact of what they’re doing,” Clark said. “You can’t manage something unless you measure it first. OnTrak provides the tools to do that. Our blog subscribers and customers reap the benefits of this open discussion and no doubt helped propel OnTrak’s blog as one of the top places to go get informed and see some of the tools that address these challenges.”
OnTrak’s latest blog discussions include:
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Why More Beer Wholesalers are Taking a Look at the Power of Point-of-Sale Marketing
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How Global Consumer Goods Companies Fine-Tune Local Point-of-Sale (POS) Promotions
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Using Point-of-Sale Marketing to Achieve Your Sales Plan Results
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Shopper Marketing - Finding Shoppers Where They Live
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Are You Able to Track and Measure Your Investment in Point-of-Sale Marketing?
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for consumer goods companies and beverage suppliers and wholesalers. OnTrak’s software products help improve sales and business performance through the tracking, measurement and management of Point-of-Sale Marketing campaigns and materials, including custom and permanent point-of-sale (POS) signs, custom beverage menus and beverage samples. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2011 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Fri, Oct 07, 2011 @ 11:30 AM
OnTrak Software to Feature Point-of-Sale Marketing Management Solutions at NBWA 2011
Special Product Promotions Offered During NBWA
Cincinnati, Ohio – October 7, 2011 – OnTrak Software, the only provider of Web-based software to help wholesale beer distributors track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced its participation in the 74th National Beer Wholesalers (NBWA) Convention & Tradeshow held at Caesars Palace in Las Vegas, October 17-18th.
Located in Booth # 1126, OnTrak will highlight two solutions that remain unmatched in the industry:
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SignTrak - Tracks and manages the entire custom and temporary POS signage process from order to display; measures POS investment vs. sales results and improves supplier bill-back recovery.
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PermaTrak - Provides central inventory control and real-time asset management for permanent POS signage including: neon, plastic and metal signs, coolers and displays.
OnTrak’s products enable distributors to control POS costs, automate sign shop management, secure POS inventory, and achieve profitable POS business operations.
For more information on SignTrak or PermaTrak, visit www.ontraksoftware.com/products.
Limited-time promotion during NBWA offers up to 50% discount off regular price
If an organization schedules a 30-minute product demonstration in October and decides to purchase SignTrak or PermaTrak by November 30th, they receive up to 50% off the per user monthly price. To schedule a demonstration, visit www.ontraksoftware.com/request-demonstration or call 513.936.4037.
For more information on the NBWA event, visit www.nbwa.org.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors track, measure and manage their point-of-sale marketing campaigns and materials, including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time and money, increase supplier bill-back-recovery, and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2011 OnTrak Software. All rights reserved.
Posted by Denis Clark on Wed, Jul 20, 2011 @ 08:00 AM
OnTrak Software Announces SignTrak Basic
Streamlined version of custom point-of-sale software helps wholesale beverage distributors lower costs and increase market share
Cincinnati, Ohio – July 20, 2011 – OnTrak Software, the only provider of Web-based software to help wholesale beverage distributors track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced general availability of their latest software - SignTrak Basic.
A sister product to OnTrak’s original SignTrak Custom POS Software, SignTrak Basic offers much of the same functionality of SignTrak at a reduced cost. SignTrak Basic streamlines and tracks the ordering, production and placement of POS signage and applies a standard methodology to the entire POS lifecycle – increasing accountability, accuracy and profitability.
SignTrak Basic customers benefit from:
Consistent Cost Management - Lower ordering and production costs through the elimination of errors and reworks
Automated Sign Shop Management - Decrease sign shop setup and administrative time, reducing production times from days to hours
Increased Success with POS Marketing Materials - Get POS materials to your customers days ahead of competition, and increase sales
“The value that SignTrak Basic offers is clear, as the product provides the same ordering and tracking capabilities as SignTrak and still offers a fixed set of reports that help any distributor track their POS marketing performance by customer, brand and sales representative,” said Denis Clark, executive vice president at OnTrak Software. “SignTrak Basic is a simple and affordable tool for beverage distributors that want to more effectively manage their sign shops and generate increased revenue through improved POS marketing.”
For more information on SignTrak Basic, visit www.ontraksoftware.com/custom-pos-software/signtrak-basic or call 513.936.4037 to schedule a demonstration.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors track, measure and manage their point-of-sale marketing campaigns and materials, including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time and money, increase supplier bill-back-recovery, and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2011 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Wed, Apr 06, 2011 @ 07:15 AM
OnTrak Software to Feature Point-of-Sale Marketing Management Products at WSWA 2011
Visit WSWA Booth #222 to learn more about OnTrak’s Internet-based tools for beverage menus and samples.
Cincinnati, Ohio – April 6, 2011 – OnTrak Software, the only provider of Web-based software to help wholesale beverage distributors track, measure and manage their point-of-sale marketing campaigns and materials, today announced it will exhibit at the Wine & Spirits Wholesalers of America (WSWA) 68th Annual Convention & Exhibition at the JW Marriott Orlando on Sunday, April 10th and Monday, April 11th.
OnTrak Software delivers significant value to wholesale beer, wine and spirits distributors with easy-to-use products that improve the profitability of point-of-sale marketing, save time, money and increase supplier bill-back recovery, and offer detailed reporting for quick analysis and return-on-investment. WSWA attendees can visit OnTrak at Booth #222 to learn more about this one-of-a-kind suite of software products, including:
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MenuTrak™ - Automates the entire custom beverage menu creation process and tracks and recovers 100% of supplier bill-backs.
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SampleTrak™ - Records and reports on beverage sampling and tastings including what was sampled, where and to whom, and correlates this information to sales results; tracks and recovers 100% of supplier bill-backs.
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SignTrak® - Manages and controls the entire custom and temporary POS signage process from order to display; measures sales results vs. POS investment and improves supplier bill-back recovery.
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PermaTrak® - Provides central inventory control and real-time asset management for permanent POS signage including: neon, plastic and metal signs, coolers and displays.
For more information on the WSWA event, visit http://wswa.org/meetings.php?EventID=10.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors track, measure and manage their Point-of-Sale Marketing campaigns and materials including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time, money and increase supplier bill-back-recovery; and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com or call 800-513-9194.
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©2011 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Wed, Apr 06, 2011 @ 07:00 AM
Wholesale Beverage Distributors Are Their Own Worst Enemy for Recovering Supplier Bill-back Dollars
Internet-based tools now exist to help wholesalers and distributors transform their graphics and print shops from cost centers to profit centers
Cincinnati, Ohio – April 6, 2011 – As we approach tax time once again, it brings to light a unique analogy for wholesale beverage distributors. Who doesn’t like to get all the money they’re eligible to receive? Wholesale distributors are no different. Each year, their suppliers send hundreds of millions of dollars in the form of bill-backs for expenses related to point-of-sale signage, menus, samples and other marketing materials. However, wholesalers seem to lack any clear way to be sure they’re receiving the maximum amount of billbacks.
OnTrak Software offers automated solutions that guarantee wholesalers obtain all allowable bill-backs. Manual systems are no doubt prone to expensive mistakes, and homegrown solutions for bill-back recovery take away from time that can be spent on a wholesaler’s core competency: selling more beverages.
Wholesalers need a system that accurately tracks and manages, as well as ‘recovers’ the maximum supplier marketing co-op dollars available from their suppliers. The more dollars a wholesaler is able to recover, the more they are able to reduce their overall point-of sales marketing expenses. Using measured and managed point-of-sale marketing management systems from OnTrak Software, wholesalers can increase annual sales and grow market share.
OnTrak’s marketing management tools are now available that lower the costs and risks associated with making strategic decisions. The tools from OnTrak Software help wholesalers achieve and support the company’s strategic objective. These OnTrak software tools are MenuTrak, for custom beverage menus, and SampleTrak, for beverage sampling and tastings. OnTrak will highlight both solutions on April 10th and 11th during the Wine & Spirits Wholesalers of America (WSWA) 68th Annual Convention & Exhibition at the JW Marriott Orlando. Visit OnTrak at Booth #222. For more information on the WSWA event, visit http://wswa.org/meetings.php?EventID=10.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help wholesale beer, wine and spirits distributors track, measure and manage their Point-of-Sale Marketing campaigns and materials including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time, money and increase supplier bill-back recovery; and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com or call 800.513.9194.
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©2011 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Mon, Nov 29, 2010 @ 09:00 AM
Leading Arizona Beverage Distributor Selects SignTrak to Manage At-Retail Marketing Materials
Cincinnati, Ohio – November 29, 2010 – OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing campaigns and materials, today announced that Tucson, Arizona-based Finley Distributing has deployed SignTrak to maximize the efficiency and effectiveness of its beverage signs created for retail customers.
Founded in 1948 and now serving retailers throughout Pima, Pinal and Santa Cruz counties, Finley enjoys a significant presence in their region and continues to grow its beverage distribution business with a commitment to offering impeccable customer service. With beverage signage and other materials serving a key role in customer service, Finley wanted to increase business efficiency and also gain previously unavailable information for the management, control and measurement of their Marketing at-Retail efforts.
“Distributors consistently spend massive amounts of resources on retail beverage signs each year, but there was no product or tool to consistently measuring its effectiveness,” said Mark Baird, Merchandising Manager at Finley Distributing. “After all, print shop operations, signs and delivery to our retail customers cost money. Following our testing and deployment of the Web-based SignTrak system, we knew it would pay for itself in no time. It streamlines sign ordering, virtually eliminates sign errors or redo’s, and tells us what we spent and why. That entire snapshot of information is invaluable to a beverage distributor.”
“Finley, like most of our customers, understands that the print shop is more than a ‘necessary evil,’” said Denis Clark, Executive Vice President at OnTrak Software. “Managed effectively with SignTrak, their print shop now supports the company’s core competency – Sales.”
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail campaigns and materials including custom, temporary and permanent signs and displays, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
###
©2010 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Wed, Nov 10, 2010 @ 09:00 AM
OnTrak Software Publishes White Paper Examining Alcohol Beverage Distributors’ Print Shop Operations
Cincinnati, Ohio – November 10, 2010 – OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing campaigns and materials, today published a white paper titled “It’s No Longer Just a Question of Outsourcing vs. In-Sourcing Your Print Shop: A Look into Alcohol Beverage Distributors’ Options.”
To download a complete copy of OnTrak’s white paper, visit:
www.ontraksoftware.com/outsourcing-your-print-shop
The criteria for an unbiased examination of whether a distributor should run their own print shop or outsource their printing operations to a third party are often lacking. Additionally, the ability of the distributor to monitor the success of either decision, and have available real-time information for making better Marketing at-Retail business decisions is seldom present.
Written by Denis Clark, Executive Vice President at OnTrak Software, the white paper examines both the advantages and disadvantages of outsourcing or in-sourcing a distributor’s print shop. The white paper also introduces new tools that dramatically increase business efficiency while also providing valuable information for the management, control and measurement of Marketing at-Retail initiatives.
“With billions of dollars being spent on promotional printing in the alcohol beverage industry, it only makes sense to take a moment and assess your printing process as well as its effectiveness,” Clark said. “This white paper not only introduces OnTrak’s money-saving solutions – it provides a foundational check list of issues that all distributors should consider when addressing the printing arm of their business. We believe this can serve as a helpful tool for any alcohol beverage distributor.”
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail campaigns and materials including custom, temporary and permanent signs and displays, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com
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©2010 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Tue, Oct 12, 2010 @ 08:00 AM
OnTrak Enables Alcohol Beverage Distributors to Use Any SmartPhone to Manage POS Signs
Cincinnati, Ohio – October 12, 2010 – OnTrak Software™, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing materials, today announced that their SignTrak® Software now support all smart phones, including the Apple iPhone. This enables alcohol beverage distributors to simply manage their at-retail marketing materials without the hefty expense of purchasing handheld mobile devices.
SignTrak® manages and controls the entire custom and temporary POS signage process from order to display; provides superior analysis to measure the sales impact of your POS marketing initiatives.
Although SignTrak® still supports specialized devices such as the MC70, the new support of smart phones further eliminates costly, less efficient processes – and instead utilizes the key tool that most alcohol beverage distributors’ sales representatives currently rely upon – their cell phone.
“As a leader in Marketing at-Retail innovation for alcohol beverage distributors, OnTrak continues to offer our customers not only unmatched technology, but also easy accessibility to our solutions and their critical business data,” said Denis Clark, Executive Vice President at OnTrak Software. “Our latest support for all smart phones is the first of its kind in the industry.”
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail process for custom, temporary and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2010 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Tue, Sep 28, 2010 @ 09:15 AM
Largest Anheuser-Busch Distributor in the Nation Chooses SignTrak from OnTrak Software
Cincinnati, Ohio – September 23, 2010 – OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing materials, today announced that Houston and San Antonio, Texas-based Silver Eagle Distributors chose SignTrak to manage its point-of-sale (POS) signs placed at its retail customers’ locations.
With more than 1,200 employees serving nearly 13,000 accounts throughout 16 counties in Texas, Silver Eagle stands as the nation’s largest distributor for Anheuser-Busch and the second largest overall beer distributor. With sales of this magnitude, effectively managing POS signs for its retail clients is essential.
SignTrak is the only Web-based software solution specifically designed to order, track and manage the entire POS signage process, from order entry, to production, through business reporting and analysis. With tracking capabilities that provide on-demand access to all pending and completed orders, SignTrak allows sales and management teams to track signs by brand, type, representative, customer, designer, or any other criteria.
Offering a comprehensive, monitored approach from creation to placement, SignTrak enables Silver Eagle to better serve its retail customers, while also gaining insight into the effectiveness of each sign.
“Our thousands of retail customers depend on Silver Eagle to provide the highest quality service and products,” said Camilo Rojas, Director of Marketing for at Silver Eagle Distributors. “We have been using SignTrak for more than three years and we are extremely happy with the system. In addition to helping us be more efficient, provide solid data for process improvements, and manage budgets and expenses, we are able to provide great internal customer service and keep the sales teams selling beer.”
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of their Marketing at-Retail process for custom, temporary and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2010 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804
Posted by Denis Clark on Mon, Sep 27, 2010 @ 02:00 PM
OnTrak Nominated for Two InterBev Innovation Awards
Cincinnati, Ohio – September 27, 2010 – OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing materials, today announced it was nominated for two InterBev Beverage Innovation Awards.
The inaugural InterBev Beverage Innovation Awards recognize innovative products, programs and practices in the beverage industry. SignTrak® was nominated for Best Environmental Sustainability Initiative and Best New Bottling, Manufacturing or Distribution Innovation during an InterBev 2010 gala hosted by The American Beverage Association, International Bottled Water Association and FoodBev Media.
SignTrak is the only Web-based software solution used by beverage distributors to increase sales through the management, control and measurement of custom and permanent point-of-sale (POS) signs. The result: a paperless solution that replaces manual, handwritten orders for POS beverage signs and virtually eliminates wasteful sign errors and reworks. Additionally, SignTrak virtually eliminates ordering errors, dramatically reducing wasted beverage signage material and the associated costs such as repeated transport. If just one error is prevented each week for all sales representatives in the nation, it eliminates millions of wasted signs.
Managing the entire POS signage process, SignTrak handles the initial order, production, final display, business reporting and supplier bill-back recovery. It enables distributors to measure and manage both spending and market results. Some of the nation’s largest distributors have deployed SignTrak and reported back that the solution easily pays for itself.
“It speaks volumes for OnTrak Software to be nominated for InterBev Beverage Innovation Awards alongside some of the country’s largest beverage companies,” said Denis Clark, Executive Vice President at OnTrak Software. “It is a distinct honor to be the only software company recognized during the nation’s premier beverage trade show and convention. Combined with OnTrak’s unmatched ability to provide retailers and distributors the information they need to make the most effective beverage signage decisions, OnTrak’s environmental impact is like no other in the industry.”
The awards program attracted entries from companies large and small, and was open to products, campaigns and initiatives introduced or reintroduced to North American or Latin American markets no earlier than June 1, 2009. For more information on the InterBev Beverage Innovation Awards, visit www.interbevawards.com.
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of Marketing at-Retail materials, including printed and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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©2010 OnTrak Software. All rights reserved.
Press Contact:
Matthew Zintel
Zintel Public Relations, LLC
matthew.zintel@zintelpr.com
317.848.8804