Who Uses OnTrak Software?

Point-of-Sale (POS) Tracking Software

OnTrak Software solutions are used by beverage wholesale distributors ranging in size from under $10 million to nearly $4 billion in annual sales.  Our customers are located in large and small cities alike and from the Atlantic to the Pacific Ocean.

Thousands of individual OnTrak users log on to our products every day and use our solutions to manage, control and measure a key revenue driver for their businesses: Point-of-Sale Marketing (POS) Campaigns.

By the end of 2012, over 1,000,000 at-retail promotional items, including custom, temporary and permanent signs and displays, beverage menus, and product and beverage samples will have been ordered, tracked and placed in retail locations by our customers’ sales and merchandising representatives.

Why Leading Beverage Distributors Choose OnTrak

There are four reasons leading beverage distributors choose OnTrak software. Our systems give them the capability to:

  • Track and Lower POS Costs – A single point-of-control for POS marketing management to dramatically reduce POS ordering and production expenses.
  • Speed POS Time-to-Market – A POS workflow system to improve communications, decrease delivery times and provide a competitive advantage.
  • Improve Supplier Bill-backs Recovery – Integrated analysis and reporting tools to deliver accurate information to improve supplier relationships.
  • Confidently Serve Great-Tasting Draught Beer – Tracking and reporting tools ensure draught beer lines are always clean and in compliance with local standards.

OnTrak customers are those businesses that invest in at-retail promotion because they understand the impact of Point-of-Sale Marketing. OnTrak customers tell us that they value both the rapid customer acceptance and sales campaign ROI that comes as a result of effective and timely campaigns. They also believe a comparable investment in virtually any other marketing program takes too long, is difficult to measure, and will not provide an almost immediate sales bump.

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