Point-of-Sale (POS) Marketing Management Software

OnTrak Software solutions are used by beverage suppliers and wholesale distributors and consumer goods companies ranging in size from under $10 million to nearly $4 billion in annual sales.  Our customers are located in large and small cities alike and from the Atlantic to the Pacific Ocean.

Thousands of individual OnTrak users log on to our products every day and use our solutions to manage, control and measure a key revenue driver for their businesses: Point-of-Sale Marketing (POS) Campaigns.

By the end of 2012, over 1,000,000 at-retail promotional items, including custom, temporary and permanent signs and displays, beverage menus, and product and beverage samples will have been ordered, tracked and placed in retail locations by our customers’ sales and merchandising representatives.

There are three key reasons beverage distributors choose OnTrak:

• A single point-of-control for point-of-sale (POS) and marketing communications materials - Standardized business systems that eliminate errors and reduce time-to-market.

• Cost Tracking and Recovery Management - Lower ordering and production expenses and recover all available supplier bill-backs. 

• Measurement of marketing effectiveness and ROI - Integrated analysis and reporting tools that provide accurate and timely information to help improve your business.

OnTrak customers are those businesses that invest in at-retail promotion because they understand the impact of Point-of-Sale Marketing. OnTrak customers tell us that they value both the rapid customer acceptance and sales campaign ROI that comes as a result of effective and timely campaigns. They also believe a comparable investment in virtually any other marketing program takes too long, is difficult to measure, and will not provide an almost immediate sales bump.