Marketing At-Retail

January 31, 2012 | Blog

The Power of Beverage Sampling - See It, Sample It, Buy It

Recently I stopped in to my local Kroger’s to pick up some Yuengling Lager. When I got to the beer section I noticed a tower-display of a new beer, Bud Light Platinum. I picked up a $5.99 six-pack and forgot about Yuengling.

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