POS Tracking Software

August 30, 2010 | POS Tracking Software

The Delivery Tier vs. The Marketing at-Retail Tier

If you are an alcohol-beverage distributor, you may, as a result of reading this post, ask yourself: “What are we doing to manage, control and measure our marketing at-retail initiatives?” Especially since it is now widely accepted that 70% of buying decisions are made at the point of sale.

August 5, 2010 | POS Tracking Software

Measuring the ROI of Your Marketing At-Retail Initiatives

In this post, we will give details on what needs to be done to evaluate the return on investment (ROI) of your Marketing At-Retail efforts.

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