POS Tracking Software
The Importance of POS Marketing in an Omni-Channel Retail Universe
Read PostApril 5, 2021
Blog
Looking ahead to – and preparing for – a bright 2021
Read PostFebruary 3, 2021
Blog
March 7, 2011 | POS Tracking Software
Marketing at-Retail Analytics - Everything You Know Is Wrong
Not too long ago, information and advertising technology almost always favored big corporations, big brands and big advertisers.
March 1, 2011 | POS Tracking Software
A Collection of Thoughts about Marketing at-Retail
Much, if not most, of the source materials for this posting comes from an organization called Point-of-Purchase Advertising International (POPAI): The Global Association for Marketing at-Retail. A bibliography follows the final thought, below.
