POS Tracking Software

May 29, 2012 | POS Tracking Software

Is Paid Social Media a Good Use of Your POS Marketing Budget?

I have not been an advocate of corporate sponsored social media participation — especially for relatively inexpensive items such as a 6-pack of beer, or a bottle of wine or spirit.

May 21, 2012 | POS Tracking Software

Higher Costs and Slower Response Time Point to Less POS Outsourcing

Since 2010, we’ve been hearing and talking about the trend of outsourcing the development and production of Point-of-Sale (POS) marketing materials. Some beverage alcohol distributors have shut down their in-house POS marketing operations and shifted to outsourced printing companies, presumably to take advantage of lower costs and improved time to market.

May 14, 2012 | POS Tracking Software

Sourcing Cash: Why You Need to Manage your POP Campaigns

The basics of “manufacturing” beer, wine and spirits have remained fundamentally the same for many, many years. The biggest challenge facing beverage alcohol suppliers, wholesalers and retailers is not production, but marketing and sales.

May 10, 2012 | POS Tracking Software

POS Promotion Management — Top Challenges of Consumer Goods Companies

In a recent study conducted by IDC Manufacturing Insights, Consumer Goods companies, including beverage companies, confirm they are spending a significant amount of money on Point-of-Sale (POS) Promotions.

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