Blog

October 29, 2010 | Blog

Marketing at-Retail - Just the Facts, Ma’am

A lot of blog entries, mine included, are written from a certain point-of-view. A theory or topic is stated, and then the remainder of the post essentially argues for or against the theory.

October 28, 2010 | Blog

How to use Marketing at-Retail to Increase Sales

It appears that for some alcohol beverage distributors Marketing at-Retail is best characterized as an after-thought.

October 21, 2010 | Blog

Point-of-Sale Business Intelligence

If you are a supplier, distributor or retailer, you know that point-of-sale (POS) marketing initiatives can be used to build brands, develop customer knowledge, and drive sales.

October 13, 2010 | Blog

Marketing at-Retail - What’s Next? Smarter Consumers?

The results of a recent very large scale retail consumer study are in. The IBM Institute for Business Value recently released the results of a survey of over 30,000 people in three growth markets to discover what consumers will want from retailers in the future.

October 12, 2010 | Blog

What is Marketing at-Retail and Why Manage, Control and Measure It?

From our perspective as a software provider to the Beverage Distribution Industry, we identify Marketing at-Retail, Point-of-Sale (POS) Marketing, and Point-of-Purchase (POP) Promotions as virtually interchangeable terms.

October 6, 2010 | Blog

NBWA 73rd Annual Convention - OnTrak Software

The NBWA 73rd Annual Convention has always been the Beer Industry event — and this year, from our vantage point, was the best ever.

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