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The New Normal Shopper – Post COVID-19
Read PostJuly 13, 2020
Blog
Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
Blog
October 29, 2010 | Point-of-Sale Marketing Management
Marketing at-Retail - Just the Facts, Ma’am
A lot of blog entries, mine included, are written from a certain point-of-view. A theory or topic is stated, and then the remainder of the post essentially argues for or against the theory.
October 28, 2010 | POS Tracking Software
How to use Marketing at-Retail to Increase Sales
It appears that for some alcohol beverage distributors Marketing at-Retail is best characterized as an after-thought.
October 21, 2010 | POS Tracking Software
Point-of-Sale Business Intelligence
If you are a supplier, distributor or retailer, you know that point-of-sale (POS) marketing initiatives can be used to build brands, develop customer knowledge, and drive sales.
October 13, 2010 | POS Tracking Software
Marketing at-Retail - What’s Next? Smarter Consumers?
The results of a recent very large scale retail consumer study are in. The IBM Institute for Business Value recently released the results of a survey of over 30,000 people in three growth markets to discover what consumers will want from retailers in the future.
October 12, 2010 | POS Tracking Software
What is Marketing at-Retail and Why Manage, Control and Measure It?
From our perspective as a software provider to the Beverage Distribution Industry, we identify Marketing at-Retail, Point-of-Sale (POS) Marketing, and Point-of-Purchase (POP) Promotions as virtually interchangeable terms.
October 6, 2010 | POS Tracking Software
NBWA 73rd Annual Convention - OnTrak Software
The NBWA 73rd Annual Convention has always been the Beer Industry event – and this year, from our vantage point, was the best ever.
