November 30, 2010 | Alcohol Beverage Distributors

Marketing at-Retail - Working Better, Not Harder - Part 2

In Part 2 of this blog, we’ll look at the first of two demand generation team requirements within a typical alcohol beverage distributor; and how Internet access to the needed information brings benefits to all team members.

November 29, 2010 | POS Tracking Software

Marketing at-Retail - Working Better. Not Harder. - Part 1

Typically, the sales, marketing and graphics departments work together as a demand generation team in an alcohol beverage distributorship.

November 19, 2010 | POS Tracking Software

The Power of Marketing at-Retail - Part 2

In Part 1 of this blog entry on the power of marketing at-retail, we emphasized that unless you are able to measure the impact of a specific at-retail marketing campaign, it is difficult, if not impossible to manage that campaign or any follow-on activities.

November 16, 2010 | Point-of-Sale Marketing Management

The Power of Marketing at-Retail - Part 1

One of the greatest benefits of using OnTrak Software’s Internet Applications to manage your marketing initiatives is their capability to measure and compare your at-retail marketing efforts against sales results. For a beverage distributor or supplier, this is a highly valuable benefit.

November 12, 2010 | Point-of-Sale Marketing Management

Marketing at-Retail - Are You a Technology Innovator? Part 2

In Part 1, we discussed the fundamental changes that are occurring in the beverage distribution industry and the need for senior executives and managers to embrace innovative technologies as new ways to address the industry challenges.

November 11, 2010 | Point-of-Sale Marketing Management

Marketing at-Retail - Are You a Technology Innovator? Part 1

The shifting US economy has caused a fundamental change in beverage distribution. This may in turn greatly effect beverage distributors and potentially produce the following outcomes

November 2, 2010 | POS Tracking Software

Alcohol Beverage Distributors - The Recession May Be Over. Now What?

In much of the US we’re still seeing 10% unemployment and nearly that much in under-employment. And that doesn’t include those folks who have simply stopped looking.

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