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July 29, 2010 | POS Tracking Software
In this post, we look at the tremendous strides that have been made to measure the impact of Point-of-Sale (POS) marketing and calculate its Return on Investment (ROI).
July 26, 2010 | POS Tracking Software
In this post, we continue to develop the case for the Point-of-Sale (POS) Marketing at-Retail investment – In whatever form POS can take: Digital, paper, or floor displays.
July 22, 2010 | POS Tracking Software
We have now arrived at the point in time when the importance of Marketing At-Retail initiatives has climbed to the top of alcohol beverage distributors (ABDs) merchandising and sales ladders.
July 21, 2010 | POS Tracking Software
SignTrak today announced it has changed its name to OnTrak Software.
July 19, 2010 | POS Tracking Software
Let’s look at Marketing At-Retail from the point-of-view of alcohol beverage distributors (ABDs). ABDs are positioned in-between the supplier and the retailer in a governmentally mandated three-tier system.
July 15, 2010 | POS Tracking Software
If you’re looking for a marketing approach that can immediately pay off in increased sales, it is essential to understand the impact placing different weight on various components of your marketing mix.
July 12, 2010 | POS Tracking Software
Within the three-tier alcohol beverage distribution system, the tier that controls the most marketing and sales data is the middle tier - The wholesale-to-retail distribution tier.
July 8, 2010 | POS Tracking Software
In the alcohol beverage supply chain we've recently seen major market changes brought about by a combination of business forces
July 5, 2010 | POS Tracking Software
We started OnTrak Software (formerly SignTrak) in 2006, to address the needs of the alcohol beverage distribution industry.