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August 30, 2010 | Blog

The Delivery Tier vs. The Marketing at-Retail Tier

If you are an alcohol-beverage distributor, you may, as a result of reading this post, ask yourself: “What are we doing to manage, control and measure our marketing at-retail initiatives?” Especially since it is now widely accepted that 70% of buying decisions are made at the point of sale.

August 12, 2010 | Marketing At-Retail

Beverage Samples - Selling and Marketing Your Supplier's Wines

Today, using Google and Bing, I entered the search argument, “How many wine choices are available in the US?” Google gave me about 15,800,000 entries (not wine choices). Bing said “16,500,000.”

August 5, 2010 | Blog

Measuring the ROI of Your Marketing At-Retail Initiatives

In this post, we will give details on what needs to be done to evaluate the return on investment (ROI) of your Marketing At-Retail efforts.

August 2, 2010 | Blog

Marketing At-Retail - Books Worth Reading

Marketing At-Retail — whether you call it Point-of-Sale, Point-of-Purchase, Product Samples or Product Menus — is undergoing dramatic change driven by market segmentation, media fragmentation and even the places and methods by which brand identities are born and built.

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