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11 Alcohol Trends to Watch in the Year Ahead – And the Value of Monitoring Analytics
Read PostJanuary 31, 2020
Blog
3 Observations About Winning at-Retail in Today’s Changing Market
Read PostDecember 6, 2019
Blog
August 30, 2010 | POS Tracking Software
The Delivery Tier vs. The Marketing at-Retail Tier
If you are an alcohol-beverage distributor, you may, as a result of reading this post, ask yourself: “What are we doing to manage, control and measure our marketing at-retail initiatives?” Especially since it is now widely accepted that 70% of buying decisions are made at the point of sale.
August 12, 2010 | Beverage Sampling Software
Beverage Samples - Selling and Marketing Your Supplier's Wines
Today, using Google and Bing, I entered the search argument, “How many wine choices are available in the US?” Google gave me about 15,800,000 entries (not wine choices). Bing said “16,500,000.”
August 5, 2010 | POS Tracking Software
Measuring the ROI of Your Marketing At-Retail Initiatives
In this post, we will give details on what needs to be done to evaluate the return on investment (ROI) of your Marketing At-Retail efforts.
August 2, 2010 | Point-of-Sale Marketing Management
Marketing At-Retail - Books Worth Reading
Marketing At-Retail – whether you call it Point-of-Sale, Point-of-Purchase, Product Samples or Product Menus – is undergoing dramatic change driven by market segmentation, media fragmentation and even the places and methods by which brand identities are born and built.
