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Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
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WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
Read PostApril 10, 2020
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September 28, 2010 | POS Tracking Software
The InterBev 2010 Beverage Innovation Awards - OnTrak Software
Unfortunately – for us – Trustwater won the Innovation category and Coca-Cola Enterprises won in the category Environmental Sustainability. Nevertheless, I was proud that OnTrak was nominated and thought, “There’s always next time.”
September 20, 2010 | POS Tracking Software
Lowering Costs with a Managed Marketing at-Retail Solution - Part 2
One of the biggest advantages you will gain by using an automated, Marketing at-Retail management system is the reduction of errors that are so common when developing and printing such items as point-of-sale signage and menus.
September 14, 2010 | POS Tracking Software
Lowering Costs with a Managed Marketing at-Retail Solution - Part 1
Remember 2005, 2006 or even 2007? Those were the good ol’ days (the money tree days) – profitability was often great, and consolidation actually had worked, so far, in your favor.
