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December 28, 2011 | Point-of-Sale Marketing Management

Getting Maximum Benefit for your Point-of-Sale Marketing Investment

Through the deployment of Point-of-Sale (POS) Marketing Management Software, consumer goods companies, as well as beverage distributors and suppliers, can begin to track, measure and manage their Second Largest Business Expense

December 14, 2011 | POS Tracking Software

How OnTrak Software Increases Sales and Measures POS Marketing ROI

Although billions of dollars are still spent every year on media buys, there has been an accelerating shift, toward at-retail promotions, and away from traditional broadcast media.

December 8, 2011 | Point-of-Sale Marketing Management

Beverage Sampling Increases Demands For More Control

Whether it’s a restaurant, liquor store or some other venue, using samples to increase sales of wine has been standard and frequent practice in the majority of businesses.

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