March 9, 2011 | Point-of-Sale Marketing Management

Guest Marketing at-Retail Blog - by Walter Marcinowski

OnTrak’s customers are beer, wine and spirits distributors and suppliers from all over the United States.

March 7, 2011 | POS Tracking Software

Marketing at-Retail Analytics - Everything You Know Is Wrong

Not too long ago, information and advertising technology almost always favored big corporations, big brands and big advertisers.

March 1, 2011 | POS Tracking Software

A Collection of Thoughts about Marketing at-Retail

Much, if not most, of the source materials for this posting comes from an organization called Point-of-Purchase Advertising International (POPAI): The Global Association for Marketing at-Retail. A bibliography follows the final thought, below.

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