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May 16, 2011 | POS Tracking Software

Wine Sampling and Wine Tasting - A New, ‘Old’ Marketing Approach

Wine suppliers are naturally focused on producing the best wines they can. And wineries seem to have a good sense of how to create an attractive label and make their bottles say “pick me, pick me!”

May 11, 2011 | POS Tracking Software

Finally a TV Ad About Point-of-Sale Marketing Campaigns - Ironic

Perhaps like many people today, my wife and I rarely watch “live” TV. Sure, we will watch some sports “in real time,” but even then we tend to “TiVo” virtually everything, giving us the opportunity to start the big game from the beginning and skip through the commercials.

May 3, 2011 | Point-of-Sale Marketing Management

A Big Payoff for Wholesale Beverage Distributors and Suppliers

This year at WSWA 2011, OnTrak Software was pleased to talk with numerous suppliers about how wholesale distributors could improve their bill-back recovery by providing better information on where and when the supplier’s brands are being promoted.

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