May 16, 2011 | Blog

Wine Sampling and Wine Tasting - A New, ‘Old’ Marketing Approach

Wine suppliers are naturally focused on producing the best wines they can. And wineries seem to have a good sense of how to create an attractive label and make their bottles say “pick me, pick me!”

May 11, 2011 | Blog

Finally a TV Ad About Point-of-Sale Marketing Campaigns - Ironic

Perhaps like many people today, my wife and I rarely watch “live” TV. Sure, we will watch some sports “in real time,” but even then we tend to “TiVo” virtually everything, giving us the opportunity to start the big game from the beginning and skip through the commercials.

May 3, 2011 | Blog

A Big Payoff for Wholesale Beverage Distributors and Suppliers

This year at WSWA 2011, OnTrak Software was pleased to talk with numerous suppliers about how wholesale distributors could improve their bill-back recovery by providing better information on where and when the supplier’s brands are being promoted.

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