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Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
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WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
Read PostApril 10, 2020
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June 16, 2011 | Point-of-Sale Marketing Management
What Builds Brands and Sells Products? Shopper Marketing
A recent USA Today article states: There’s a fundamental change in consumer behavior, and retailers have had to adjust.
June 1, 2011 | Point-of-Sale Marketing Management
OnTrak Offers Steady Stream of In-Store Marketing Effectiveness Data
Last week, POPAI, the global association for marketing at retail, announced plans for a Shopper Engagement Study that it said was aimed at determining in-store decision rates and marketing effectiveness.
