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June 16, 2011 | Point-of-Sale Marketing Management

What Builds Brands and Sells Products? Shopper Marketing

A recent USA Today article states: There’s a fundamental change in consumer behavior, and retailers have had to adjust.

June 1, 2011 | Point-of-Sale Marketing Management

OnTrak Offers Steady Stream of In-Store Marketing Effectiveness Data

Last week, POPAI, the global association for marketing at retail, announced plans for a Shopper Engagement Study that it said was aimed at determining in-store decision rates and marketing effectiveness.

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