Blog
The Importance of POS Marketing in an Omni-Channel Retail Universe
Read PostApril 5, 2021
Blog
Looking ahead to – and preparing for – a bright 2021
Read PostFebruary 3, 2021
Blog
September 26, 2011 | Point-of-Sale Marketing Management
Using Point-of-Sale Marketing to Achieve Your Sales Plan Results
From a strictly sales standpoint, the ‘point of sale’ is the final place to make a branding impression; and the last place and moment you have to encourage a shopper to become a buyer of your product.
September 11, 2011 | Point-of-Sale Marketing Management
Shopper Marketing - Booz & Co. Survey of CPG Growth in Spending
“In consumer packaged goods (CPG), Shopper Marketing (Efforts to observe and influence consumers at the time of purchase) is one of the hottest and fastest-growing activities in advertising and promotions”.
