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September 26, 2011 | Point-of-Sale Marketing Management
From a strictly sales standpoint, the ‘point of sale’ is the final place to make a branding impression; and the last place and moment you have to encourage a shopper to become a buyer of your product.
September 11, 2011 | Point-of-Sale Marketing Management
“In consumer packaged goods (CPG), Shopper Marketing (Efforts to observe and influence consumers at the time of purchase) is one of the hottest and fastest-growing activities in advertising and promotions”.