Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)Read Post
January 15, 2019
Permanent POS Software
Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROIRead Post
December 19, 2018
Custom POS Software
September 26, 2011 | Point-of-Sale Marketing Management
From a strictly sales standpoint, the ‘point of sale’ is the final place to make a branding impression; and the last place and moment you have to encourage a shopper to become a buyer of your product.
September 11, 2011 | Point-of-Sale Marketing Management
“In consumer packaged goods (CPG), Shopper Marketing (Efforts to observe and influence consumers at the time of purchase) is one of the hottest and fastest-growing activities in advertising and promotions”.