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September 26, 2011 | Point-of-Sale Marketing Management

Using Point-of-Sale Marketing to Achieve Your Sales Plan Results

From a strictly sales standpoint, the ‘point of sale’ is the final place to make a branding impression; and the last place and moment you have to encourage a shopper to become a buyer of your product.

September 11, 2011 | Point-of-Sale Marketing Management

Shopper Marketing - Booz & Co. Survey of CPG Growth in Spending

“In consumer packaged goods (CPG), Shopper Marketing (Efforts to observe and influence consumers at the time of purchase) is one of the hottest and fastest-growing activities in advertising and promotions”.

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