Blog
Why We’re Proud of MenuTrak – And Why Distributors Need to Track and Report Their Retail Marketing Spending
Read PostJune 10, 2019
Beverage Menus Software
Cleaning Draught Beer Lines is Easy (Keeping Track of it Doesn’t Have to be Hard)
Read PostApril 18, 2019
Line Cleaning Software
September 26, 2011 | Point-of-Sale Marketing Management
Using Point-of-Sale Marketing to Achieve Your Sales Plan Results
From a strictly sales standpoint, the ‘point of sale’ is the final place to make a branding impression; and the last place and moment you have to encourage a shopper to become a buyer of your product.
September 11, 2011 | Point-of-Sale Marketing Management
Shopper Marketing - Booz & Co. Survey of CPG Growth in Spending
“In consumer packaged goods (CPG), Shopper Marketing (Efforts to observe and influence consumers at the time of purchase) is one of the hottest and fastest-growing activities in advertising and promotions”.
