January 31, 2012 | Point-of-Sale Marketing Management

The Power of Beverage Sampling - See It, Sample It, Buy It

Recently I stopped in to my local Kroger’s to pick up some Yuengling Lager. When I got to the beer section I noticed a tower-display of a new beer, Bud Light Platinum. I picked up a $5.99 six-pack and forgot about Yuengling.

January 30, 2012 | POS Tracking Software

Beer Business Daily Predictions — The Impact on POS Marketing

In a recent edition of Beer Business Daily, Harry Schuhmacher discusses “What’s in Store for 2012?” While primarily focused on the beer industry, Schuhmacher’s predictions for 2012 have relevance to a much broader audience. So whether you’re a beer, wine or spirits distributor or a supplier, there’s much here to learn.

January 19, 2012 | Point-of-Sale Marketing Management

Shopper Marketing: Change the Experience, Experience the Change

According to Vice President of Shopper Marketing at Coca-Cola North America, Diane Wallace, "Shopper marketing is the next big step in the evolution of strategic retail marketing."

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