October 26, 2012 | POS Tracking Software

Making POS Marketing Work Takes Three Steps: Track, Measure, Manage

Over the last two years I’ve written about the shift that is taking place with beverage distributors who are moving from traditional print and broadcast marketing/advertising to Point-of-Sale (POS) or Shopper Marketing.

October 5, 2012 | POS Tracking Software

Any POS Marketing Road Will Do — If You Don’t Know Where You’re Going

Remember when Alice is walking through the woods of Wonderland and meets the Chesire Cat? Alice is faced with two paths to take and so she asks the Cat, " Would you tell me, please, which way I ought to go from here?"

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