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December 14, 2012 | Blog

A Game Plan for POP Marketing Excellence - Path to Purchase Institute

As prospective customers review our applications that track, measure and manage the costs and effectiveness of their Point-of-Sale/Point-of-Purchase (POS/POP) marketing initiatives, one of the first things they tell us is that they have “little or no idea” how much they actually spend on POS/POP marketing — Beyond the equipment and supplies.

December 7, 2012 | Blog

POS Marketing vs. Social Media Marketing — Our Thoughts

Does your company use point-of-sale (POS) marketing materials or campaigns to promote your beverage brands in a retail setting? If so I hope the following information starts you and your company on an interesting journey.

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