February 28, 2012 | Point-of-Sale Marketing

Point-of-Sale Marketing Promotions - A Means To An End

The primary goal of any Point-of-Sale (POS) marketing promotion should be to generate mores sales, period.

February 20, 2012 | Marketing At-Retail

Leveraging Your POS Marketing Data with POS Business Intelligence

Since 2005, OnTrak has been at the leading edge of providing Point-of-Sale (POS) Marketing data collection solutions to beer, wine and spirits distributors. Often this information is referred to as POS Business Intelligence.

February 13, 2012 | POS Tracking Software

Measuring the Impact of Point-of-Sale Marketing - The Holy Grail

A prospective OnTrak customer said to me recently, “I don’t believe the impact of POS can be measured, so why should I adopt a system that claims to be able to tell me what graphics and messages are the most effective?”

February 6, 2012 | Point-of-Sale Marketing

Point-of-Sale Marketing — You don’t need a PhD, but it could help.

I suspect very few readers of our Marketing at-Retail blog have PhD’s.

But there are countless PhD’s who spend their talents and time researching Marketing at-Retail related topics like Point-of-Purchase or Point-of-Sale Marketing, Shopper Marketing and Trade Promotions.

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