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The New Normal Shopper – Post COVID-19
Read PostJuly 13, 2020
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Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
Blog
February 28, 2012 | POS Tracking Software
Point-of-Sale Marketing Promotions - A Means To An End
The primary goal of any Point-of-Sale (POS) marketing promotion should be to generate mores sales, period.
February 20, 2012 | POS Tracking Software
Leveraging Your POS Marketing Data with POS Business Intelligence
Since 2005, OnTrak has been at the leading edge of providing Point-of-Sale (POS) Marketing data collection solutions to beer, wine and spirits distributors. Often this information is referred to as POS Business Intelligence.
February 13, 2012 | POS Tracking Software
Measuring the Impact of Point-of-Sale Marketing - The Holy Grail
A prospective OnTrak customer said to me recently, “I don’t believe the impact of POS can be measured, so why should I adopt a system that claims to be able to tell me what graphics and messages are the most effective?”
February 6, 2012 | Point-of-Sale Marketing
Point-of-Sale Marketing – You don’t need a PhD, but it could help.
I suspect very few readers of our Marketing at-Retail blog have PhD’s.
But there are countless PhD’s who spend their talents and time researching Marketing at-Retail related topics like Point-of-Purchase or Point-of-Sale Marketing, Shopper Marketing and Trade Promotions.
