May 29, 2012 | Blog

Is Paid Social Media a Good Use of Your POS Marketing Budget?

I have not been an advocate of corporate sponsored social media participation — especially for relatively inexpensive items such as a 6-pack of beer, or a bottle of wine or spirit.

May 21, 2012 | Blog

Higher Costs and Slower Response Time Point to Less POS Outsourcing

Since 2010, we’ve been hearing and talking about the trend of outsourcing the development and production of Point-of-Sale (POS) marketing materials. Some beverage alcohol distributors have shut down their in-house POS marketing operations and shifted to outsourced printing companies, presumably to take advantage of lower costs and improved time to market.

May 14, 2012 | Blog

Sourcing Cash: Why You Need to Manage your POP Campaigns

The basics of “manufacturing” beer, wine and spirits have remained fundamentally the same for many, many years. The biggest challenge facing beverage alcohol suppliers, wholesalers and retailers is not production, but marketing and sales.

May 10, 2012 | Blog

POS Promotion Management — Top Challenges of Consumer Goods Companies

In a recent study conducted by IDC Manufacturing Insights, Consumer Goods companies, including beverage companies, confirm they are spending a significant amount of money on Point-of-Sale (POS) Promotions.

May 7, 2012 | Blog

Marketing New 'Hot Category' Beverages - At the Point-of-Sale

A recent IBISWorld* research study reviewed the best industries in which to start up a new business. IBIS based their findings on the following criteria.

May 2, 2012 | Blog

The Retail Store — Where POS Marketing Works Best

This blog will certainly offer a familiar message, although with a twist — especially to anyone who has visited our site more than once. There’s a surprise at the end.

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