June 25, 2012 | Blog

POS Managers Belong on Your Company Management Team

Graphics or “Sign Shop” managers typically don’t make beverage wholesaler’s short list of key managers helping run their sales and marketing distribution companies.

June 18, 2012 | Blog

76% of Buying Decisions Are Made At The Point of Purchase - POPAI

On May 9, 2012, POPAI’s* eagerly anticipated Shopper Engagement Study was released to all in-store marketers, sales representative, and POPAI members.

June 11, 2012 | Blog

What Business Are You In? - Using POS Marketing to Make a Sale

As a beverage alcohol distributor, you probably see yourself involved in two broad functions - logistics and sales. I wonder if you were asked to order these two functions by their importance if you would say, “sales and logistics” or “logistics and sales?”

June 4, 2012 | Blog

No TV Commercials? - DVRs Increase the Value of POS Marketing

Today, many adults and children alike are virtually living without TV commercials, thanks to DVR’s.

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