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June 25, 2012 | POS Tracking Software

POS Managers Belong on Your Company Management Team

Graphics or “Sign Shop” managers typically don’t make beverage wholesaler’s short list of key managers helping run their sales and marketing distribution companies.

June 18, 2012 | POS Tracking Software

76% of Buying Decisions Are Made At The Point of Purchase - POPAI

On May 9, 2012, POPAI’s* eagerly anticipated Shopper Engagement Study was released to all in-store marketers, sales representative, and POPAI members.

June 11, 2012 | POS Tracking Software

What Business Are You In? - Using POS Marketing to Make a Sale

As a beverage alcohol distributor, you probably see yourself involved in two broad functions - logistics and sales. I wonder if you were asked to order these two functions by their importance if you would say, “sales and logistics” or “logistics and sales?”

June 4, 2012 | POS Tracking Software

No TV Commercials? - DVRs Increase the Value of POS Marketing

Today, many adults and children alike are virtually living without TV commercials, thanks to DVR’s.

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