July 31, 2012 | Point-of-Sale Marketing

Is Point-of-Sale Marketing Worth Measuring?

POS/POP marketing experts often make big promises about the effect of POS/POP on sales results. While many of these promises could and should be discussed, this is a blog posting, not an MBA marketing class or a white paper on the subject.

July 23, 2012 | POS Tracking Software

Calculating the Impact and Profitability of POS Marketing Campaigns

If your goal with your Point-of-Sale (POS) Marketing initiatives is “to increase sales and profits” you have two ways to generate that increase at-retail.

July 16, 2012 | Point-of-Sale Marketing Management

What is the Function of POS Marketing? To Increase Sales of Course!

Part of the OnTrak sales process is an on-line, live demonstration showing what our software does. Our intention, during a demonstration, is to present the features and benefits of OnTrak’s point-of-sale (POS) marketing management software in such a way that our prospective customers have an “ah-ha” moment.

July 9, 2012 | POS Tracking Software

Turn Your Point of Sale Marketing Data into Dollars

If you’re like most companies, you probably already have most or all of the data you need to grow your sales. Unfortunately what most companies don’t have is an understanding of how to turn their data into actionable information.

July 2, 2012 | POS Tracking Software

Increasing the Impact of Your Point of Sale Marketing

Since you are reading this, I will assume that you would agree that making your products more noticeable than your competitor’s products is a proven method for increasing sales. Point-of-Sale (POS) marketing is perhaps the best means of informing shoppers that your product deserves their consideration.

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