Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing DefinitionRead Post
April 24, 2020
WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.Read Post
April 10, 2020
August 29, 2012 | POS Tracking Software
All types of advertising and marketing have some value. However, as time has passed, especially over the last two decades - Everything you know may be wrong! What used to work may not work as well as it once did, or what used to work may be too expensive.
August 20, 2012 | POS Tracking Software
The half-life of Point-of-Sale (POS) marketing materials continues to decline. In fact, the marketing value of POS materials, such as signs, displays, coupons and free-samples, has never been shorter or more difficult to manage than it is today.
August 10, 2012 | POS Tracking Software
According to research from POPAI (The Global Association for Marketing at-Retail), GMA (Grocery Manufacturers Association) and IRI Research (SymphonyIRIGroup): Only 5% of consumers are loyal to a brand, and only 26% are loyal to a retailer.