August 29, 2012 | Point-of-Sale Marketing

Spending Money on 'Traditional' Advertising for Beverage Alcohol

All types of advertising and marketing have some value. However, as time has passed, especially over the last two decades - Everything you know may be wrong! What used to work may not work as well as it once did, or what used to work may be too expensive.

August 20, 2012 | Point-of-Sale Marketing Management

Brand Equity and the Cost of Point-of-Sale Marketing Obsolescence

The half-life of Point-of-Sale (POS) marketing materials continues to decline. In fact, the marketing value of POS materials, such as signs, displays, coupons and free-samples, has never been shorter or more difficult to manage than it is today.

August 10, 2012 | POS Tracking Software

Using POS Marketing to Turn Consumer Disloyalty into an Opportunity

According to research from POPAI (The Global Association for Marketing at-Retail), GMA (Grocery Manufacturers Association) and IRI Research (SymphonyIRIGroup): Only 5% of consumers are loyal to a brand, and only 26% are loyal to a retailer.

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