Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)Read Post
January 15, 2019
Permanent POS Software
Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROIRead Post
December 19, 2018
Custom POS Software
August 29, 2012 | POS Tracking Software
All types of advertising and marketing have some value. However, as time has passed, especially over the last two decades - Everything you know may be wrong! What used to work may not work as well as it once did, or what used to work may be too expensive.
August 20, 2012 | POS Tracking Software
The half-life of Point-of-Sale (POS) marketing materials continues to decline. In fact, the marketing value of POS materials, such as signs, displays, coupons and free-samples, has never been shorter or more difficult to manage than it is today.
August 10, 2012 | POS Tracking Software
According to research from POPAI (The Global Association for Marketing at-Retail), GMA (Grocery Manufacturers Association) and IRI Research (SymphonyIRIGroup): Only 5% of consumers are loyal to a brand, and only 26% are loyal to a retailer.