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Blog

Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition

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April 24, 2020

Blog

WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.

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April 10, 2020

Blog

September 21, 2012 | POS Tracking Software

You Can't Manage POS Marketing Unless You Track and Measure It?

You Have to Track & Measure Your Point-of-Sale (POS) Marketing Campaigns, If You Expect to Manage Them

September 7, 2012 | POS Tracking Software

Improving the Return-on-Investment of Your Point-of-Sale Marketing

Recently I saw a demonstration of a software product that seems to fill a gap when it comes to ‘measuring’ point-of-sale (POS) marketing campaigns. That gap, when it relates to POS Markteting is – The verification of placement.

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