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The Importance of POS Marketing in an Omni-Channel Retail Universe
Read PostApril 5, 2021
Blog
September 21, 2012 | Blog
You Can't Manage POS Marketing Unless You Track and Measure It?
You Have to Track & Measure Your Point-of-Sale (POS) Marketing Campaigns, If You Expect to Manage Them
September 7, 2012 | Blog
Improving the Return-on-Investment of Your Point-of-Sale Marketing
Recently I saw a demonstration of a software product that seems to fill a gap when it comes to ‘measuring’ point-of-sale (POS) marketing campaigns. That gap, when it relates to POS Markteting is — The verification of placement.
