The importance of Managing POS Marketing for Carbonated Beverage BottlersRead Post
April 20, 2023
January 24, 2013 | Blog
Three Steps to Improve Point-of-Purchase (POP) Performance
According to countless articles, at-retail and shopper marketing organizations, and numerous consultants and textbooks, there is no better place to market your brands and products than at the point-of-purchase (POP).
January 14, 2013 | Blog
POS Marketing and POP Marketing: A Necessary Evil or a Necessity?
Our first customer started using our web-based software to track, measure and manage their point-of-sale or point-of-purchase (POS/POP) marketing promotions in late 2004.
January 8, 2013 | Blog
It’s All About POS/POP Execution — Our Customer’s Perspective
Now begins the task of implementing and training our new customers and continuing to support our renewing customers. Before we get too far into 2013, however, I thought it would be prudent to step back for a moment and review some of what our customers and prospective customers shared with us in 2012.