January 24, 2013 | POS Tracking Software

Three Steps to Improve Point-of-Purchase (POP) Performance

According to countless articles, at-retail and shopper marketing organizations, and numerous consultants and textbooks, there is no better place to market your brands and products than at the point-of-purchase (POP).

January 14, 2013 | POS Tracking Software

POS Marketing and POP Marketing: A Necessary Evil or a Necessity?

Our first customer started using our web-based software to track, measure and manage their point-of-sale or point-of-purchase (POS/POP) marketing promotions in late 2004.

January 8, 2013 | POS Tracking Software

It’s All About POS/POP Execution — Our Customer’s Perspective

Now begins the task of implementing and training our new customers and continuing to support our renewing customers. Before we get too far into 2013, however, I thought it would be prudent to step back for a moment and review some of what our customers and prospective customers shared with us in 2012.

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