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November 25, 2013 | POS Tracking Software

Implementing POS Marketing Management – As Easy As 1, 2, 3

In response to questions regarding what it takes to implement OnTrak’s premier application, SignTrak, we asked our Product Development Manager and Chief Technology Officer (CTO), Rick Flagg *, to write an overview of the implementation process.

November 11, 2013 | POS Tracking Software

Using POS Marketing Tools to Increase Sales and Improve ROI

To be successful, Consumer Goods suppliers, distributors and retailers alike need marketing intelligence to determine what POS marketing initiatives work. This can be done by tracking shopper interactions with point-of-sale marketing materials, and correlating this interaction to sales results.

November 1, 2013 | POS Tracking Software

Point-of-Sale Marketing - Core Competencies for Beverage Distributors

There is at least some evidence that beverage alcohol companies, suppliers, wholesale distributors and retailers alike, think they’re in the entertainment business. While that’s not entirely a misrepresentation, the reality of the situation is that these companies really are in the business of manufacturing, distributing and marketing their brands and products.

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