Blog
The importance of Managing POS Marketing for Carbonated Beverage Bottlers
Read PostApril 20, 2023
Blog
November 25, 2013 | Blog
Implementing POS Marketing Management — As Easy As 1, 2, 3
In response to questions regarding what it takes to implement OnTrak’s premier application, SignTrak, we asked our Product Development Manager and Chief Technology Officer (CTO), Rick Flagg *, to write an overview of the implementation process.
November 11, 2013 | Blog
Using POS Marketing Tools to Increase Sales and Improve ROI
To be successful, Consumer Goods suppliers, distributors and retailers alike need marketing intelligence to determine what POS marketing initiatives work. This can be done by tracking shopper interactions with point-of-sale marketing materials, and correlating this interaction to sales results.
November 1, 2013 | Blog
Point-of-Sale Marketing - Core Competencies for Beverage Distributors
There is at least some evidence that beverage alcohol companies, suppliers, wholesale distributors and retailers alike, think they’re in the entertainment business. While that’s not entirely a misrepresentation, the reality of the situation is that these companies really are in the business of manufacturing, distributing and marketing their brands and products.
