Blog
Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)
Read PostJanuary 15, 2019
Permanent POS Software
Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI
Read PostDecember 19, 2018
Custom POS Software
November 25, 2013 | POS Tracking Software
Implementing POS Marketing Management – As Easy As 1, 2, 3
In response to questions regarding what it takes to implement OnTrak’s premier application, SignTrak, we asked our Product Development Manager and Chief Technology Officer (CTO), Rick Flagg *, to write an overview of the implementation process.
November 11, 2013 | POS Tracking Software
Using POS Marketing Tools to Increase Sales and Improve ROI
To be successful, Consumer Goods suppliers, distributors and retailers alike need marketing intelligence to determine what POS marketing initiatives work. This can be done by tracking shopper interactions with point-of-sale marketing materials, and correlating this interaction to sales results.
November 1, 2013 | POS Tracking Software
Point-of-Sale Marketing - Core Competencies for Beverage Distributors
There is at least some evidence that beverage alcohol companies, suppliers, wholesale distributors and retailers alike, think they’re in the entertainment business. While that’s not entirely a misrepresentation, the reality of the situation is that these companies really are in the business of manufacturing, distributing and marketing their brands and products.
