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March 26, 2013 | POS Tracking Software

More Point-of-Sale Marketing Lessons Learned From Our Customers

OnTrak works with beverage distributors all across the United States and we attend and exhibit at beer, wine and spirits conferences several times per year. So we are often is a good position to listen to both customers, as well as prospects, about their wants and needs regarding point-of-sale (POS) marketing.

March 14, 2013 | POS Tracking Software

Using Data to Increase the ROI of your POS Marketing

I’ve spent a good bit of time over the past few weeks reviewing the amount of data that beverage distributors are gathering about their retail or shopper marketing initiatives.

March 6, 2013 | POS Tracking Software

The Importance of Point-of-Sale Marketing Measurement

According to the Path to Purchase Institute (www.p2pi.org), “traditional media” (TV, print, etc.) will see a budget decrease of 37% in 2013; meanwhile, at-retail or shopper marketing is poised to increase over 47%”.

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