Blog

July 29, 2013 | Blog

The Point-of-Sale Marketing Mandate

As the U.S. economy continues to improve, beverage alcohol sales — specifically wine and spirits sales — have also improved.

July 22, 2013 | Blog

At-Retail Marketing - An Unstoppable Force

I research trends, read numerous shopper marketing case-studies and white papers, and work to stay current with the technologies relating to at-retail / point-of-sale (POS) marketing.

July 15, 2013 | Blog

The Shift to Shopper Marketing aka POS Marketing

Our experience in the beverage alcohol industry is that the individuals who are responsible for point-of-sale or point-of-purchase (POS/POP) marketing and promotional advertising, have historically viewed such marketing activities as defensive.

July 3, 2013 | Blog

POS Marketing Data — The Analytics Imperative

Our customers are primarily beverage alcohol distributors that generate and store large amounts of Point-of-Sale/Point-of-Purchase (POS/POP) data.

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