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The Importance of POS Marketing in an Omni-Channel Retail Universe
Read PostApril 5, 2021
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Looking ahead to – and preparing for – a bright 2021
Read PostFebruary 3, 2021
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July 29, 2013 | POS Tracking Software
The Point-of-Sale Marketing Mandate
As the U.S. economy continues to improve, beverage alcohol sales — specifically wine and spirits sales — have also improved.
July 22, 2013 | POS Tracking Software
At-Retail Marketing - An Unstoppable Force
I research trends, read numerous shopper marketing case-studies and white papers, and work to stay current with the technologies relating to at-retail / point-of-sale (POS) marketing.
July 15, 2013 | POS Tracking Software
The Shift to Shopper Marketing aka POS Marketing
Our experience in the beverage alcohol industry is that the individuals who are responsible for point-of-sale or point-of-purchase (POS/POP) marketing and promotional advertising, have historically viewed such marketing activities as defensive.
July 3, 2013 | POS Tracking Software
POS Marketing Data — The Analytics Imperative
Our customers are primarily beverage alcohol distributors that generate and store large amounts of Point-of-Sale/Point-of-Purchase (POS/POP) data.
