Blog
Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)
Read PostJanuary 15, 2019
Permanent POS Software
Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI
Read PostDecember 19, 2018
Custom POS Software
July 29, 2013 | POS Tracking Software
The Point-of-Sale Marketing Mandate
As the U.S. economy continues to improve, beverage alcohol sales – specifically wine and spirits sales – have also improved.
July 22, 2013 | POS Tracking Software
At-Retail Marketing - An Unstoppable Force
I research trends, read numerous shopper marketing case-studies and white papers, and work to stay current with the technologies relating to at-retail / point-of-sale (POS) marketing.
July 15, 2013 | POS Tracking Software
The Shift to Shopper Marketing aka POS Marketing
Our experience in the beverage alcohol industry is that the individuals who are responsible for point-of-sale or point-of-purchase (POS/POP) marketing and promotional advertising, have historically viewed such marketing activities as defensive.
July 3, 2013 | POS Tracking Software
POS Marketing Data – The Analytics Imperative
Our customers are primarily beverage alcohol distributors that generate and store large amounts of Point-of-Sale/Point-of-Purchase (POS/POP) data.
