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Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
Blog
WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
Read PostApril 10, 2020
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July 29, 2013 | POS Tracking Software
The Point-of-Sale Marketing Mandate
As the U.S. economy continues to improve, beverage alcohol sales – specifically wine and spirits sales – have also improved.
July 22, 2013 | POS Tracking Software
At-Retail Marketing - An Unstoppable Force
I research trends, read numerous shopper marketing case-studies and white papers, and work to stay current with the technologies relating to at-retail / point-of-sale (POS) marketing.
July 15, 2013 | POS Tracking Software
The Shift to Shopper Marketing aka POS Marketing
Our experience in the beverage alcohol industry is that the individuals who are responsible for point-of-sale or point-of-purchase (POS/POP) marketing and promotional advertising, have historically viewed such marketing activities as defensive.
July 3, 2013 | POS Tracking Software
POS Marketing Data – The Analytics Imperative
Our customers are primarily beverage alcohol distributors that generate and store large amounts of Point-of-Sale/Point-of-Purchase (POS/POP) data.
