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August 26, 2013 | POS Tracking Software

Social Media vs. Point-of-Sale Marketing - Use the Right Tool

Recently, while we were meeting with a large beverage wholesaler, the topic of Social Media as a marketing tool came up. The company’s representative described two types of customers he sees in the market today

August 19, 2013 | POS Tracking Software

Traditional Media is a Sitting Duck vs. POS Marketing

My wife recently cancelled her subscription to Runner’s World. Her intentions, going forward, appear to be to subscribe to either the on-line paid version (which costs $5 less per year than the traditional printed version) or the on-line free version which she feels provides most of the same content.

August 13, 2013 | POS Tracking Software

Lessons About POS Marketing from the Beverage Alcohol Market

We joined the National Beer Wholesalers Association (NBWA) and attended our first NBWA convention in the fall of that year. Since then, we have attended every annual NBWA convention.

August 5, 2013 | POS Tracking Software

Why You Need POS Marketing Analytics

The era of pharmaceutical distributor consolidation was upon us and management readied itself for a high stakes fight. In order not to be taken over by a much larger organization, they began adopting technologies to improve our core business processes.

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