September 23, 2013 | Blog

POS Marketing — The Centerpiece of Beverage Alcohol Marketing

I’m going to assume that if you’re reading this blog and browsing our web-site, you already understand that traditional media marketing (TV, radio and print) is declining in its effectiveness and ability to provide a significant impact on sales.

September 13, 2013 | Blog

Retail Wars — At the Point-of-Sale - Part 2

As noted in Part 1 of this blog, you shouldn’t count the Big Beer Brands out — yet. — Even though Craft Beer Brands appear to be on an up-trend; at the same time Big Beer brands are on a slow down-trend.

September 6, 2013 | Blog

Retail Wars - At The Point of Sale - Part 1

My desk is a mess — it is covered with three days’ worth of the Wall Street Journal, copies of Beverage World and Shopper Marketing magazines and charts, graphs and articles printed off of multiple beverage and CPG websites.

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