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Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
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WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
Read PostApril 10, 2020
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November 24, 2014 | POS Tracking Software
An Automated POS Tracking System Makes Your Sales Reps Look Good!
If you are a supplier or distributor of beverage alcohol, an on-line, Point-of-Sale (POS) tracking system can and will help your sales organizations improve their performance more than ever before.
November 17, 2014 | Point-of-Sale Marketing Software
Point-of-Sale (POS) Marketing - The Need for Change Starts Now
According to National Beer Wholesalers Association (NBWA) data, the brewing industry contributes $247 billion to the US economy. This represents more than 1.6% of the total US GDP.
November 7, 2014 | POS Tracking Software
What Is Your Return on Your POS Promotions Management Investment?
Articles and books on the subject of retail marketing often state that point-of-sale (POS) promotions are to be used to create or increase brand awareness.
