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April 28, 2014 | POS Tracking Software

How To Prove The Productivity Gains of POS Marketing Using OnTrak

Recently, we were invited by one of our larger customers to their corporate offices to discuss the gains in efficiency and productivity provided by SignTrak, now that they have been using the software for about two years.

April 22, 2014 | POS Tracking Software

You Deserve More From Your Point-of-Sale Marketing Investment

When we ask beverage alcohol distributors for an opinion regarding their at-retail or point-of-sale (POS) marketing activities in the context of their overall business operations, it is not uncommon for us to hear that POS marketing is considered necessary, yet the processes of ordering and producing it are widely disliked.

April 15, 2014 | POS Tracking Software

POS Marketing - The Right Place at the Right Time

Have you bought a new “smart” TV, or Blu Ray player recently? Did you give or get an iPad, Kindle Fire HD, or other similar device for Christmas? Is your mobile phone classified as a “smart phone”? How much TV (broadcast or cable) do you watch live vs. DVR’d?

April 8, 2014 | POS Tracking Software

Correlating an Increase In Sales to Point of Sale Promotions

Simply put, it is possible to correlate the sales increase associated with your POS campaigns and use this data to make informed decisions about the ROI or effectivness of certain kinds of POS materials.

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