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June 26, 2014 | POS Tracking Software

How OnTrak Applications Measure the Sales Impact of POS Promotions

During product demonstrations we show the output of our measurement report writer and query tool, and it is often when the results are displayed on-screen that our prospects seem to be most impressed.

June 5, 2014 | POS Tracking Software

OnTrak’s Marketing Technology Makes Shopper Marketing More Effective

According to data from eMarketer, at-Retail marketing, or shopper marketing, for Consumer Packaged Goods (CPG) companies continues to grow rapidly. In fact global at-Retail marketing spending surpassed $30B in 2012, and nearly 70% of this amount spent was in the US.

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