Blog

July 31, 2014 | POS Tracking Software

How POS Marketing Technology Will Improve Your Company’s Productivity

Watching the business news networks, reading Forbes, Fortune and The Wall Street Journal and talking with our customers and prospects, it certainly appears the US economy is today back to “pre-Great Recession” levels.

July 24, 2014 | POS Tracking Software

POS Marketing - Challenging the Marketing Technology Status Quo

At OnTrak, the axiom we hear most frequently from prospects that we approach about our point-of-sale (POS) tracking software is the phrase “status quo” – Or as they say, “We don’t need your software because we’re happy with how we’re doing it today.”

July 11, 2014 | POS Tracking Software

How Measuring At the Point-of-Sale Helps Convert Shoppers to Buyers

For the consumer goods that most shoppers would consider interchangeable, price is important information, and perhaps the most important information for shoppers to make the decision to buy.

July 7, 2014 | POS Tracking Software

OnTrak’s POS Analysis and Reporting Tools – 2014 Enhancements

OnTrak’s customers often subscribe to our Point-of-Sale (POS) Tracking Software, first to address the problems they are having keeping track of the ordering, production and placement of POS promotional materials.

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