Blog
Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
Blog
WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
Read PostApril 10, 2020
Blog
August 25, 2014 | POS Tracking Software
POS Marketing Topic: POS Waste Reduction – What’s it Worth to You?
In order to determine the value of any software that is designed to reduce the costs of your Point-of-Sale (POS) marketing materials, and speed your POS to market, it is important to know just how much wasted POS actually costs.
August 15, 2014 | POS Tracking Software
POS Marketing Topic: Think You’re Too Small to Advertise?
Our customers, who supply or distribute malt-beverages and wine and spirits products, rely first on POS marketing, second on social media and some mobile, and third on traditional word-of-mouth-marketing (WOMM) to promote their brands.
