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Blog

Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition

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April 24, 2020

Blog

WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.

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April 10, 2020

Blog

September 16, 2014 | POS Tracking Software

Getting Started: Tracking and Measuring Your POS Marketing Activities

Elected officials, managers, educators and historians rely on this 6-word phrase to explain changes in their approaches to issues and problems of all sorts.

September 2, 2014 | POS Tracking Software

Point-of-Sale Marketing: Promotion or Advertising?

My current read is the excellent, but somewhat dry, book from POPAI, called “Marketing at-Retail: Understanding, Influencing and Winning Today’s Shopper.” I encourage you to check out the POPAI or Amazon websites to learn more.

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