Blog
The Importance of POS Marketing in an Omni-Channel Retail Universe
Read PostApril 5, 2021
Blog
December 28, 2015 | Blog
The Importance of POS Marketing in Demand Management and Forecasting
Recently I was having a conversation regarding business analytics with a large mid-western beer distributor’s purchasing manager. His job, as he explained it, is Math: “Demand management — and forecasting.”
December 13, 2015 | Blog
AB InBev Offers to Pay Distributors for Their POS Marketing
The world’s largest brewer last month introduced a new incentive program that could offer some independent distributors in the U.S. annual reimbursements of as much as $1.5 million if 98% of the beers they sell are AB InBev [ABI] brands.
December 11, 2015 | Blog
America’s Year of Beer — 2015 — Winning with POS Marketing
Recently I reviewed some of the information published by the NBWA about beer, including brewing (suppliers) and distribution. Also, as a subscriber to Beer Business Daily, I regularly review additional content from BeerNet .
