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December 28, 2015 | Blog

The Importance of POS Marketing in Demand Management and Forecasting

Recently I was having a conversation regarding business analytics with a large mid-western beer distributor’s purchasing manager. His job, as he explained it, is Math: “Demand management — and forecasting.”

December 13, 2015 | Blog

AB InBev Offers to Pay Distributors for Their POS Marketing

The world’s largest brewer last month introduced a new incentive program that could offer some independent distributors in the U.S. annual reimbursements of as much as $1.5 million if 98% of the beers they sell are AB InBev [ABI] brands.

December 11, 2015 | Blog

America’s Year of Beer — 2015 — Winning with POS Marketing

Recently I reviewed some of the information published by the NBWA about beer, including brewing (suppliers) and distribution. Also, as a subscriber to Beer Business Daily, I regularly review additional content from BeerNet .

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