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Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
Blog
WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
Read PostApril 10, 2020
Blog
February 28, 2018 | POS Marketing Software
Craft Brewery Marketing: Now’s the Time to Rise to the Occasion with POS Marketing
There are now over 6,000 breweries in the US – 98% of them brew craft beer. Recently, craft beer sales have slowed so these breweries may now need the help of beer distributors to promote their beers with POS marketing.
February 21, 2018 | POS Tracking Software
An Automated Point-of-Sale (POS) Tracking System Can Make Your Sales Reps Look Good
If you are a distributor of beverage alcohol, an on-line, Point-of-Sale (POS) tracking system can and will help your sales organizations improve their performance in these three areas more than ever before. Take a look at OnTrak’s POS Tracking Tools.
February 14, 2018 | Beverage Sampling Software
Wine Samples - How to Turn Wine Shoppers into Wine Buyers
Beverage samples are a great way to generate consumer interest and increase sales of the wine you distribute. You wouldn’t offer samples if they didn’t work. The cost effectiveness of samples can be a problem if you don’t track information that delivers measurable results needed from retailers in the field.
February 7, 2018 | Beverage Menus Software
A New Tool for Wine Distributors – Custom Beverage Menu Software
Wine distributors often spend a small fortune on what we classify as “POS” – Point-of-Sale marketing materials. Distributors use beverage menus to attract the consumers to purchase your brands. Wouldn’t you like to know that the investments you are making in “POS” are giving you a great return?
