Blog

August 29, 2018 | POS Analytics

Beverage Alcohol Point-of-Sale POS Marketing: Now a Measured Medium

OnTrak is partnering with one of our customers and a business intelligence solutions company to determine how to use data from both systems to provide a competitive advantage in the area of POS Marketing

August 22, 2018 | POS Marketing Software

Beverage Distributors - Your Best Marketing Spending Today is Point of Sale Marketing

Thousands of CPG executives, especially in the beverage industry report that one of their greatest concerns is the lack of tools to track, measure and verify the impact, placement and ROI of their POS marketing initiatives. OnTrak has the answer.

August 13, 2018 | POS Tracking Software

Is America’s Long Love Affair with Beer Really On-the-Rocks?

Big beer sales are down and the remedy, thus far, is to raise prices. Breweries are starting to track their distributors POS “investments” as part of an initiative to increase sales. OnTrak’s POS Tracking Software can help collect the data they need.

August 2, 2018 | POS Analytics

You May Not Know It Yet But Very Soon You Will Need POS Marketing Analytics

OnTrak is planning to add data visualization to its POS Marketing Software later this year giving beverage alcohol distributor the ability to accurately analyze the costs and impact of their POS Marketing investment.

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