Blog

April 24, 2020 | Blog

Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition

Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behavior in such a way as to positively impact consumption of the brand and or category

April 10, 2020 | Blog

WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.

In today’s blog, we take you “behind the paywall” to share some interesting data about beer, wine and spirits sales.

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