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Beer Marketing — Why Measuring Your POS Sells More Beer!
Read PostAugust 30, 2023
Blog
July 13, 2020 | Blog
The New Normal Shopper — Post COVID-19
To address shoppers’ fragmentation, measuring your POS initiatives effectivity and efficiency — i.e., your POS Campaigns’ ROI — is critical. Knowing the impact of your fragmented POS programs is difficult, perhaps impossible, without a system that can track your POS from ordering to placement to ROI.