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We’re Putting a New Emphasis on “User-First” Following Acquisition by Utopia Kingdom
Read PostFebruary 17, 2026
POS Marketing Software
February 17, 2026 | Blog
We’re Putting a New Emphasis on “User-First” Following Acquisition by Utopia Kingdom
Explaining the new direction for OnTrak focused entirely on helping our customer users and teams work more efficiently by removing friction from everyday work. This shift marks a clear evolution in how the company builds, prioritizes, and delivers its software.

