Point-of-Sale Marketing

June 11, 2012 | Blog

What Business Are You In? - Using POS Marketing to Make a Sale

As a beverage alcohol distributor, you probably see yourself involved in two broad functions - logistics and sales. I wonder if you were asked to order these two functions by their importance if you would say, “sales and logistics” or “logistics and sales?”

June 4, 2012 | Blog

No TV Commercials? - DVRs Increase the Value of POS Marketing

Today, many adults and children alike are virtually living without TV commercials, thanks to DVR’s.

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