Blog

July 13, 2020 | Blog

The New Normal Shopper – Post COVID-19

To address shoppers’ fragmentation, measuring your POS initiatives effectivity and efficiency – i.e., your POS Campaigns’ ROI – is critical. Knowing the impact of your fragmented POS programs is difficult, perhaps impossible, without a system that can track your POS from ordering to placement to ROI.

April 24, 2020 | Blog

Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition

Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behavior in such a way as to positively impact consumption of the brand and or category

April 10, 2020 | Blog

WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.

In today’s blog, we take you “behind the paywall” to share some interesting data about beer, wine and spirits sales.

March 22, 2020 | Blog

Can Off-Premise POS Play a Positive Role in the Current Crisis?

We in the beverage distribution industry have access to a unique messaging system that can help spread the word – and help slow the spread of the virus: In-house print shops.

January 31, 2020 | Blog

11 Alcohol Trends to Watch in the Year Ahead – And the Value of Monitoring Analytics

Beverage-alcohol industry analytics are increasingly being used to identify and forecast market trends for 2020. Distributors, as they formulate their POS marketing initiatives, can greatly benefit from an understanding of an increasingly dynamic market.

December 6, 2019 | Blog

3 Observations About Winning at-Retail in Today’s Changing Market

To make sure your advertising is most effective, it's important for your branding to be as unique as your brand itself. You can no longer rely on the “price sells” approach and focus your POS on telling the shopper yours is the least expensive fill-in-the-blank beer.

October 11, 2019 | Point-of-Sale Marketing

Three Strategies for Standing Out in an Increasingly Crowded Retail Environment

If you’re selling beer, wine, and spirits, you know the retail landscape at all but the smallest of retail stores is already crowded and getting more so every day. Here are three approaches beverage-alcohol wholesalers working with retailers can adapt to stand out in a crowded market.

September 13, 2019 | Point-of-Sale Marketing

The Challenges of Marketing Craft

Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.

July 12, 2019 | Point-of-Sale Marketing

The Growing Importance of POS to the Beverage-Alcohol Distribution Business

As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.

June 10, 2019 | Beverage Menus Software

Why We’re Proud of MenuTrak – And Why Distributors Need to Track and Report Their Retail Marketing Spending

In the past twelve months, four top US beer, wine, and spirits distributors - OnTrak customers - spent, in aggregate, over $5,224,000 on menus and POS programs, and were able to recover over $4,694,000 (90%) from their suppliers because they were “in compliance” with the data/reporting requirements of their various suppliers (breweries, distilleries, and wineries.)

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