Blog
Three Strategies for Standing Out in an Increasingly Crowded Retail Environment
Read PostOctober 11, 2019
Point-of-Sale Marketing
The Challenges of Marketing Craft
Read PostSeptember 13, 2019
Point-of-Sale Marketing
October 11, 2019 | Point-of-Sale Marketing
Three Strategies for Standing Out in an Increasingly Crowded Retail Environment
If you’re selling beer, wine, and spirits, you know the retail landscape at all but the smallest of retail stores is already crowded and getting more so every day. Here are three approaches beverage-alcohol wholesalers working with retailers can adapt to stand out in a crowded market.
September 13, 2019 | Point-of-Sale Marketing
The Challenges of Marketing Craft
Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.
July 12, 2019 | Point-of-Sale Marketing
The Growing Importance of POS to the Beverage-Alcohol Distribution Business
As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.
June 10, 2019 | Beverage Menus Software
Why We’re Proud of MenuTrak – And Why Distributors Need to Track and Report Their Retail Marketing Spending
In the past twelve months, four top US beer, wine, and spirits distributors - OnTrak customers - spent, in aggregate, over $5,224,000 on menus and POS programs, and were able to recover over $4,694,000 (90%) from their suppliers because they were “in compliance” with the data/reporting requirements of their various suppliers (breweries, distilleries, and wineries.)
April 18, 2019 | Line Cleaning Software
Cleaning Draught Beer Lines is Easy (Keeping Track of it Doesn’t Have to be Hard)
Small and independent craft brewers devote considerable time, effort and resources to make the best possible beer for consumers. At every turn, craft brewers use the best possible ingredients and state-of-the-art brewing technology to produce beers of superior quality and taste. All of the brewer’s attention to detail and hard work can easily be ruined if the lines the beer flows through as a customer’s glass is filled have been ignored or if the quality and frequency of line cleaning are substandard.
March 3, 2019 | Custom POS Software
“Beer Wars” and POS: Why you need – more than ever – a POS Tracking Tool
Recent studies indicate spending on point-of-sale (POS) initiatives (e.g., signs and displays) continues to increase for beverages. In fact, a recent incentive from MillerCoors to its wholesale distributors (WDs) in fact, addresses POS spending directly.
January 15, 2019 | Permanent POS Software
Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)
This blog post is announcing the release of our newest version of our permanent POS tracking software PermaTrak, it will also address what our customers and prospects tell us is a growing problem in search of a solution: Rising POS/POP expenses and, effectively, wasted opportunity.
December 19, 2018 | Custom POS Software
Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI
Before placing your POS orders for your customers, it’s important to have a “POS Plan” which for beverage-alcohol (BA) distributors is, essentially, the marketing strategy. Custom POS materials created by BA distributors generally offer a higher ROI than generic signage and will make your brands stand out as shoppers enter the aisle. And, eye-catching POS often translates to a shopper becoming a buyer.
December 4, 2018 | Line Cleaning Software
Tracking and Managing Your Draught Line Cleaning with LineTrak Means Increased Beer Sales
With more that 10 years of experience in developing software solutions for the Beverage Alcohol Distribution industry this blog discuss why and how we developed a smartphone app for the tracking of line cleaning and tap handle surveying activities.
November 13, 2018 | POS Performance
Measuring Point-of-Sale Marketing Performance
OnTrak’s latest software updates now include the analytics platform from Tableau. This now allows our customers to examine the OnTrak POS tracking data-bases to determine the relationship between POS placements and sales results.
