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Blog – News You Can Use: Recent survey says Walmart is the top destination for in-store beverage-alcohol buyers
Read PostAugust 25, 2021
Blog
August 25, 2021 | Blog
Blog – News You Can Use: Recent survey says Walmart is the top destination for in-store beverage-alcohol buyers
P2P is an organization dedicated to providing the tools, knowledge, and community necessary to integrate and execute against today's shopper marketing demands.
The following are excerpts from a revealing article about beverage alcohol shopper behavior we found on the site:
August 4, 2021 | Blog
The Importance of Properly Managing (and Tracking) Draught Line Cleaning
Draught line cleaning is not just about keeping tap lines fresh and clean. It’s about collecting marketing intelligence information to better serve your market. OnTrak’s LineTrak addresses both your line cleaning and tap handle surveying efforts, and helps with compliance as well as beating your competition.
April 5, 2021 | Blog
POS Marketing Remains Vital in an Omni-Channel Retail Universe
Where does traditional POS marketing stand in today’s world of cell phones, ecommerce, click and pick programs, DTC offerings and the like?
February 3, 2021 | Blog
Looking ahead to – and preparing for – a bright 2021
Surveys indicate the consumer wants to spend some of those trillions – and one of the top activities consumers have said they’re looking forward to spending money on is dining out. The US consumer, suffering from COVID-fatigue, is looking forward to patronizing both fast-food and gourmet-fare establishments alike and every type of restaurant in-between.
October 20, 2020 | Blog
What to Look for When Choosing a POS Management Tool for your Beverage-Alcohol Distributorship
For many BA distributors over the past couple of years, automating POS ordering, they discovered, wasn’t enough. The time savings and even the inventory accounting were helpful but POS, they reasoned, should also be about increasing sales (revenue) and profit (income).
August 18, 2020 | Blog
Can We Please Get Back to Work? Yes, Yes We Can!
Americans are getting back to work, earning, and, you guessed it, we want to spend. Now’s the time to start (or restart) or accelerate your point-of-sale (POS) marketing engine.
July 13, 2020 | Blog
The New Normal Shopper — Post COVID-19
To address shoppers’ fragmentation, measuring your POS initiatives effectivity and efficiency — i.e., your POS Campaigns’ ROI — is critical. Knowing the impact of your fragmented POS programs is difficult, perhaps impossible, without a system that can track your POS from ordering to placement to ROI.
April 24, 2020 | Blog
Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behavior in such a way as to positively impact consumption of the brand and or category
April 10, 2020 | Blog
WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
In today’s blog, we take you “behind the paywall” to share some interesting data about beer, wine and spirits sales.
January 31, 2020 | Blog
11 Alcohol Trends to Watch in the Year Ahead — And the Value of Monitoring Analytics
Beverage-alcohol industry analytics are increasingly being used to identify and forecast market trends for 2020. Distributors, as they formulate their POS marketing initiatives, can greatly benefit from an understanding of an increasingly dynamic market.
