The Importance of POS Marketing in an Omni-Channel Retail UniverseRead Post
April 5, 2021
April 11, 2018 | Beverage Samples
Beverage samples are great, but why not use them to actually gain consumer feedback? It’s the logical next step instead of simply waiting to see if samples eventually translate into more sales. OnTrak has such a solution for tracking samples.
February 14, 2018 | Beverage Samples
Beverage samples are a great way to generate consumer interest and increase sales of the wine you distribute. You wouldn’t offer samples if they didn’t work. The cost effectiveness of samples can be a problem if you don’t track information that delivers measurable results needed from retailers in the field.
April 22, 2013 | Blog
For years US wine suppliers, distributors and retailers have studied and researched what makes American wine shoppers actually buy wine.
April 5, 2013 | Blog
The article starts off outlining how a start-up coffee shop named Gordon Grade Coffee Company aimed to use a large-scale sampling effort at a university during finals time. With the usual goal of translating sales into actual business, such an effort (especially during an important time in a company’s ramp up stage) has risk, but also significant potential.
May 2, 2012 | Blog
This blog will certainly offer a familiar message, although with a twist — especially to anyone who has visited our site more than once. There’s a surprise at the end.
January 31, 2012 | Blog
Recently I stopped in to my local Kroger’s to pick up some Yuengling Lager. When I got to the beer section I noticed a tower-display of a new beer, Bud Light Platinum. I picked up a $5.99 six-pack and forgot about Yuengling.
December 8, 2011 | Blog
Whether it’s a restaurant, liquor store or some other venue, using samples to increase sales of wine has been standard and frequent practice in the majority of businesses.
July 6, 2011 | Blog
On May 26, Inc. Magazine published a story titled, “How to Use Samples to Promote Your Product.” The article starts off outlining how a start-up coffee shop named Gordon Grade Coffee Company aimed to use a large-scale sampling effort at a university during finals time.
May 16, 2011 | Blog
Wine suppliers are naturally focused on producing the best wines they can. And wineries seem to have a good sense of how to create an attractive label and make their bottles say “pick me, pick me!”
May 3, 2011 | Blog
This year at WSWA 2011, OnTrak Software was pleased to talk with numerous suppliers about how wholesale distributors could improve their bill-back recovery by providing better information on where and when the supplier’s brands are being promoted.