Beverage Samples

January 20, 2022 | Point-of-Sale Marketing

Wine Samples - How To Turn Wine Shoppers into Wine Buyers

For years US wine suppliers, distributors and retailers have studied and researched what makes American wine shoppers actually buy wine.

April 11, 2018 | POS Tracking Software

POS Marketing - Harness the Full Power of Beverage Samples

Beverage samples are great, but why not use them to actually gain consumer feedback? It’s the logical next step instead of simply waiting to see if samples eventually translate into more sales. OnTrak has such a solution for tracking samples.

February 14, 2018 | Point-of-Sale Marketing Software

Wine Samples - How to Turn Wine Shoppers into Wine Buyers

Beverage samples are a great way to generate consumer interest and increase sales of the wine you distribute. You wouldn’t offer samples if they didn’t work. The cost effectiveness of samples can be a problem if you don’t track information that delivers measurable results needed from retailers in the field.

April 5, 2013 | Marketing At-Retail

Harness the Full Power of Beverage Samples with SampleTrak

The article starts off outlining how a start-up coffee shop named Gordon Grade Coffee Company aimed to use a large-scale sampling effort at a university during finals time. With the usual goal of translating sales into actual business, such an effort (especially during an important time in a company’s ramp up stage) has risk, but also significant potential.

May 2, 2012 | Point-of-Sale Marketing

The Retail Store — Where POS Marketing Works Best

This blog will certainly offer a familiar message, although with a twist — especially to anyone who has visited our site more than once. There’s a surprise at the end.

January 31, 2012 | Marketing At-Retail

The Power of Beverage Sampling - See It, Sample It, Buy It

Recently I stopped in to my local Kroger’s to pick up some Yuengling Lager. When I got to the beer section I noticed a tower-display of a new beer, Bud Light Platinum. I picked up a $5.99 six-pack and forgot about Yuengling.

December 8, 2011 | Point-of-Sale Marketing Management

Beverage Sampling Increases Demands For More Control

Whether it’s a restaurant, liquor store or some other venue, using samples to increase sales of wine has been standard and frequent practice in the majority of businesses.

July 6, 2011 | Alcohol Beverage Distributors

Harness the Full Power of Alcohol Beverage Samples

On May 26, Inc. Magazine published a story titled, “How to Use Samples to Promote Your Product.” The article starts off outlining how a start-up coffee shop named Gordon Grade Coffee Company aimed to use a large-scale sampling effort at a university during finals time.

May 16, 2011 | Beverage Samples

Wine Sampling and Wine Tasting - A New, ‘Old’ Marketing Approach

Wine suppliers are naturally focused on producing the best wines they can. And wineries seem to have a good sense of how to create an attractive label and make their bottles say “pick me, pick me!”

May 3, 2011 | Point-of-Sale Marketing Management

A Big Payoff for Wholesale Beverage Distributors and Suppliers

This year at WSWA 2011, OnTrak Software was pleased to talk with numerous suppliers about how wholesale distributors could improve their bill-back recovery by providing better information on where and when the supplier’s brands are being promoted.

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