Beverage Samples
Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition
Read PostApril 24, 2020
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WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.
Read PostApril 10, 2020
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April 11, 2018 | Beverage Sampling Software
POS Marketing - Harness the Full Power of Beverage Samples
Beverage samples are great, but why not use them to actually gain consumer feedback? It’s the logical next step instead of simply waiting to see if samples eventually translate into more sales. OnTrak has such a solution for tracking samples.
February 14, 2018 | Beverage Sampling Software
Wine Samples - How to Turn Wine Shoppers into Wine Buyers
Beverage samples are a great way to generate consumer interest and increase sales of the wine you distribute. You wouldn’t offer samples if they didn’t work. The cost effectiveness of samples can be a problem if you don’t track information that delivers measurable results needed from retailers in the field.
April 22, 2013 | POS Tracking Software
Wine Samples - How To Turn Wine Shoppers into Wine Buyers
For years US wine suppliers, distributors and retailers have studied and researched what makes American wine shoppers actually buy wine.
April 5, 2013 | POS Tracking Software
Harness the Full Power of Beverage Samples with SampleTrak
The article starts off outlining how a start-up coffee shop named Gordon Grade Coffee Company aimed to use a large-scale sampling effort at a university during finals time. With the usual goal of translating sales into actual business, such an effort (especially during an important time in a company’s ramp up stage) has risk, but also significant potential.
May 2, 2012 | Point-of-Sale Marketing
The Retail Store – Where POS Marketing Works Best
This blog will certainly offer a familiar message, although with a twist – especially to anyone who has visited our site more than once. There’s a surprise at the end.
January 31, 2012 | Point-of-Sale Marketing Management
The Power of Beverage Sampling - See It, Sample It, Buy It
Recently I stopped in to my local Kroger’s to pick up some Yuengling Lager. When I got to the beer section I noticed a tower-display of a new beer, Bud Light Platinum. I picked up a $5.99 six-pack and forgot about Yuengling.
December 8, 2011 | Point-of-Sale Marketing Management
Beverage Sampling Increases Demands For More Control
Whether it’s a restaurant, liquor store or some other venue, using samples to increase sales of wine has been standard and frequent practice in the majority of businesses.
July 6, 2011 | Point-of-Sale Marketing Management
Harness the Full Power of Alcohol Beverage Samples
On May 26, Inc. Magazine published a story titled, “How to Use Samples to Promote Your Product.” The article starts off outlining how a start-up coffee shop named Gordon Grade Coffee Company aimed to use a large-scale sampling effort at a university during finals time.
May 16, 2011 | POS Tracking Software
Wine Sampling and Wine Tasting - A New, ‘Old’ Marketing Approach
Wine suppliers are naturally focused on producing the best wines they can. And wineries seem to have a good sense of how to create an attractive label and make their bottles say “pick me, pick me!”
May 3, 2011 | Point-of-Sale Marketing Management
A Big Payoff for Wholesale Beverage Distributors and Suppliers
This year at WSWA 2011, OnTrak Software was pleased to talk with numerous suppliers about how wholesale distributors could improve their bill-back recovery by providing better information on where and when the supplier’s brands are being promoted.
